Following shareholder approval at an annual general meeting last week, managing director Nathan Jacobsen said the change was made because the Easton Investments name and brand “did not align to our revenue model, sub-brands or the defined DNA of the business”.
“The name change to Diverger Limited reflects our growth strategy and sets a direction across all facets of the company that is consistent with the identity and the principles we adhere to,” Mr Jacobsen said.
Diverger will have a renewed focus on partnering with financial advisers and accountants to “create positive industry change” and to deliver more service options and possibilities for both.
All brands within the company – GPS Wealth, Paragem, Merit Wealth, Knowledge Shop and TaxBanter – will not change.
The news comes only months after the group announced the appointment of Tara Ross as head of GPS Wealth.
“Our shared goal is to solidify the position of financial advice as a recognised and respected profession that delivers tangible results for its clients,” Mr Jacobsen said in September.
“As head of GPS, Tara will play a key role in partnering with GPS advisers to deliver on this ambition.”
