In a statement yesterday, Decimal announced that Sue Landers has been appointed to the firm’s executive team as key accounts director.
Ms Landers has over 25 years’ experience in technology and financial services and has previously worked for Oracle Corporation, NAB and Westpac, Decimal said.
The appointment is central to Decimal’s focus on growing market share in the enterprise digital financial advice market. Earlier this month, the company announced a cornerstone investment from global fund manager IFM Investors, owned by 28 major superannuation funds in Australia, the statement said.
Decimal chief executive Nic Pollock said, “Sue’s appointment, together with IFM Investors’ backing, will accelerate our market penetration as the benchmark in enterprise grade digital advice to Australia’s superannuation industry.”
“The financial services industry has realised the true purpose of digital advice is to mirror the way we all buy products and services – digital-first but not the the exclusion of human service,” he said.
“Our role is to help financial institutions reach all unaddressed members at scale. Super funds incorporating digital advice can reduce customer attrition and boost growth.”
Decimal has also appointed Mitchell Ison as lead solutions consultant to work with enterprise customers to create tailored solutions to meet growing digital advice needs, the firm said.
Mr Ison recently returned from working in the financial technology sector in London and has held previous roles in digital wealth and retail product development for CBA and Colonial First State, the statement said.
If Decimal is now partly owned by the unions, and most of their clients are unions, it’s hard to see many non union firms buying the product. I hope for Sue’s sake she hasn’t been hired to sell to the non union sector.