Sarah Murray will step into the newly-created role of chief product officer (CPO) to lead the integration of DASH’s platform and software teams. She will be responsible for bringing the fintech’s product strategy, delivery and user experience under a single product function.
Murray has held several roles across AI, technology and product leadership, joining from REA Group where she was head of AI product since August 2024, before which she spent four years at IBM, where she was most recently an associate partner of data and gen AI products and services.
Throughout the last two decades, she has held several roles across AI, technology and product leadership at Westpac, TAL Life, Telstra and the ABC, among others.
DASH has also welcomed James Louw as chief growth officer (CGO), taking on responsibility for aligning its sales, partnerships and client growth across all DASH products.
Focusing on sustainable revenue growth across adviser and institutional sectors, the firm said Louw’s role sharpens its go-to-market execution.
Prior to joining DASH, he spent almost eight years in leadership positions at Morningstar, most recently as head of wealth solutions, before which he was head of business development, Australia.
Louw had previously spent more than two years with Morningstar earlier in his career, serving as head of institutional investment sales and services until 2010. He was then the head of Shadforth Financial Group for more than four years before leaving the firm in 2016 to rejoin Morningstar.
DASH chief executive Andrew Whelan said both Murray and Louw offer valuable expertise that will facilitate the next steps for the business.
“Sarah brings strong product leadership at a time when advisers are demanding simpler, more connected technology. Her focus on human-centred design, product integration and scalable execution will accelerate our roadmap and improve outcomes for advisers and their clients,” Whelan said.
“James brings clarity and discipline to how we scale. His experience in revenue strategy and commercial execution will be critical as DASH continues to expand its footprint and deepen relationships across the market.”
Murray said: “It’s a pivotal time to join DASH. The opportunity to bring platform and software together under a single product vision is compelling, and I’m excited to help deliver technology that genuinely simplifies advice, improving efficiency for our customers and their clients.”
Louw said: “I’m excited to be joining DASH at such an important stage. There’s a clear opportunity to help more advisers and institutions access integrated technology that supports growth, efficiency and better client outcomes.”
This announcement marks four C-suite appointments for the fintech in less than three months.
In November, DASH enacted two internal promotions with Terri Ho, formerly the head of adviser solutions, stepping up to the chief risk officer role and Mark Papendieck, who was the chief commercial officer, took on the chief operating officer position.
Meanwhile, last year saw DASH unveil a round of comprehensive platform enhancements in a push to deliver a “next-generation technology solution” designed to meet the evolving needs of investors and adviser through its whole-of-wealth platform solution.
