ifa sister title Accountants Daily has reported that the association’s draft corporate strategy, released to members this week, promises a focus on the reputation of the CPA brand, the quality of CPA members and advocacy initiatives.
It makes no mention however of the CPA Australia Advice subsidiary.
“The draft corporate strategy covers the operations of the parent company, CPA Australia,” a spokesperson for the association told Accountants Daily. “The strategy for CPA Australia Advice will be informed by the findings of the review that is currently underway.”
CPA Advice has had difficulty from its launch in 2015 to attract members, falling hundreds short of its business projections and suffering a trading loss.
Housing a dealer group under the CPA Australia brand has also posed severe regulatory conflicts for the association, as indicated by former auditor-general Ian McPhee in his review of the association’s governance and leadership functions.
A separate review of the CPA Australia Advice business is ongoing.
I cant believe the withwash and coverups of current management. They wont even remove the life membetships from the achitects of the whole fiasco like Wade,Malley, Petty, Carlin etc
your member base don’t care
Dealer groups are tough businesses.
Why would Accountants need to be Auth Reps, when ASIC thinks they shit gold! Accountant seem to get to do as they please.
Fruits borne courtesy of The Naked CEO
a great strategy would be to merge with your CA brethren instead of choosing to die embarrassingly and a slow painful death as your members abandon you in droves