X
  • About
  • Advertise
  • Contact
Get the latest news! Subscribe to the ifa bulletin
  • News
  • Opinion
  • Podcast
  • Risk
  • Video
  • Events
    • ifa Excellence Awards
    • Super Fund Of The Year
    • Australian Wealth Management Awards
    • Fund Manager Of The Year
    • AI Summit
    • Australian Wealth Management Summit
  • Promoted Content
  • Webcasts
No Results
View All Results
  • News
  • Opinion
  • Podcast
  • Risk
  • Video
  • Events
    • ifa Excellence Awards
    • Super Fund Of The Year
    • Australian Wealth Management Awards
    • Fund Manager Of The Year
    • AI Summit
    • Australian Wealth Management Summit
  • Promoted Content
  • Webcasts
No Results
View All Results
No Results
View All Results
Home News

CountPlus optimistic despite steep loss in profits

The owners of Count Financial announced a reduction in full-year profits after tax of almost 70 per cent, as the listed advice group was heavily impacted by the removal of grandfathered commissions.

by Staff Writer
August 30, 2021
in News
Reading Time: 2 mins read

Countplus’ profits after tax for the 2021 financial year came in at $4.94 million, a 69 per cent reduction on the previous year.

The company noted in its media release that the Court Financial business was impacted in the second half of the year by the transition to a new “clean” user-pays model, without grandfathered rebate revenue.

X

Furthermore, the firm advised that they had onboarded 57 new financial advisers during the year to 30 June 2021.

“This new ‘clean’ model is resonating with those financial advisers that have stayed the course with us as well as those looking to join Count Financial,” said CountPlus chief executive and managing director Matthew Rowe.

“We are delighted to attract high-quality advisers to Count Financial, and the pipeline for professional practitioners, firms and partners is strong”.

The company also noted that its adviser base was also getting through more work than the year before.

“Our financial advisers are now producing, on average, 59 per cent more advice documents than they did last year,” Mr Rowe said.

Mr Rowe concluded by suggesting that this growth placed Count Financial in a good position to capitalise in the evolving financial advice environment.

“The company has an opportunity to further invest in financial advice at a time when major institutional players have exited at significant cost to their reputation and balance sheets,” he said.

Related Posts

Image: FAAA

Why the $3m super tax should see advisers given ATO portal access

by Keith Ford
January 23, 2026
1

One of the long-burning priorities for financial advisers has been gaining access to the Australian Taxation Office’s (ATO) Online services...

Adviser numbers steady as post-deadline volatility fades

by Shy Ann Arkinstall
January 23, 2026
0

Padua Wealth Data’s weekly analysis reveals a net loss of nine advisers for the week ending 22 January, bringing the...

Image: Eric Akashi/stock.adobe.com

‘Greed, incompetence and arrogance’: $1m theft sees former adviser jailed

by Laura Dew
January 23, 2026
0

Appearing at the District Court of Western Australia on Thursday, Anthony Paul Torre was sentenced by his honour Judge John...

Comments 3

  1. Ok then says:
    4 years ago

    The advisers are probably producing more advice, but if its anything like me its mostly no change roas which are a total waste of time!

    Reply
    • anon says:
      4 years ago

      If all of your clients need no change ROA’s are you not questioning why they need to be on an ongoing service program

      Reply
  2. Anonymous says:
    4 years ago

    What will their profit be when they can’t have access to the many millions in administrative remediations costs from their acquired CBA advisers?

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

VIEW ALL
Promoted Content

Holistic advice and why it matters for families: Q&A with Josh Dalton

Congratulations on winning Holistic Adviser of Year QLD at the ifa awards, what do you think set you apart to win this...

by Alex Driscoll
January 22, 2026
Promoted Content

Why this is the ETF moment for private markets

They unlocked accessibility, slashed costs and opened up diversification across listed asset classes in a way that previously only institutions...

by VentureCrowd
January 20, 2026
Promoted Content

‘We’re not even good yet’: Why advisers must lead Australia’s financial capability uplift

According to Iress and Deloitte’s The Big Lift report, despite decades of reforms, rising wealth, and an increasingly sophisticated advice...

by Iress
January 20, 2026
Promoted Content

Innovation through strategy-led guidance: Q&A with Sheshan Wickramage

What does innovation in the advice profession mean to you?  The advice profession is going through significant change and challenge, and naturally...

by Alex Driscoll
December 23, 2025

Join our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.

Poll

This poll has closed

Do you have clients that would be impacted by the proposed Division 296 $3 million super tax?
Vote
www.ifa.com.au is a digital platform that offers daily online news, analysis, reports, and business strategy content that is specifically designed to address the issues and industry developments that are most relevant to the evolving financial planning industry in Australia. The platform is dedicated to serving advisers and is created with their needs and interests as the primary focus.

Subscribe to our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.

About IFA

  • About
  • Advertise
  • Contact
  • Terms & Conditions
  • Privacy Collection Notice
  • Privacy Policy

Popular Topics

  • News
  • Risk
  • Opinion
  • Podcast
  • Promoted Content
  • Video
  • Profiles

© 2026 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited

No Results
View All Results
NEWSLETTER
  • News
  • Opinion
  • Podcast
  • Risk
  • Video
  • Events
    • ifa Excellence Awards
    • Super Fund Of The Year
    • Australian Wealth Management Awards
    • Fund Manager Of The Year
    • AI Summit
    • Australian Wealth Management Summit
  • Promoted Content
  • Webcasts
  • Advertise
  • About
  • Contact Us

© 2026 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited