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‘Cookie cutter’ advice lands financial firm $11m penalty

A financial services provider whose advisers recommended clients roll over their super into SMSFs and use those funds to buy property through a related entity has been penalised more than $11 million.

by Keeli Cambourne
April 24, 2025
in News
Reading Time: 2 mins read
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DOD Bookkeeping Pty Ltd (in liquidation), previously Equiti Financial Services Pty Ltd (Equiti FS), has been penalised $11,030,000 after the Federal Court found it breached conflicted remuneration rules and its advisers provided inappropriate “cookie cutter” advice.

According to an ASIC statement, Equiti FS paid $130,250 in bonuses to three financial advisers who provided template advice to clients to roll over their super into self-managed super funds, and use those funds to buy property through a related entity, Equiti Property Pty Ltd.

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The court found that regarding 12 clients who gave evidence to the court, the advice provided was “cookie cutter” and failed to take into account each client’s individual circumstances or objectives.

The court also found that the bonuses paid to the three advisers, which were paid when the clients settled on property offered through Equiti Property, influenced the advice they provided and breached conflicted remuneration laws.

“Misconduct exploiting superannuation savings is an ASIC enforcement priority. In this case the court found bonuses paid to advisors influenced the advice they provided, resulting in poor financial outcomes for the consumers involved,” ASIC deputy chair Sarah Court said.

“Financial services licensees who employ advisers to provide personal financial advice need to ensure that they place their clients at the forefront. The size of today’s penalty demonstrates the seriousness of this misconduct.”

In his judgments, Justice Goodman observed that “little or no heed was paid to the particular circumstances of the clients”, with clients not being given sufficient time to understand the advice given to them. The advice, he said, was clearly focused on “manoeuvring the clients into property purchases through SMSFs”.

His Honour added, “The contravening conduct was plainly deliberate and extended over a period of several years.”

ASIC cancelled Equiti FS’ Australian Financial Services Licence on 7 November 2024.

The licence was cancelled after the Compensation Scheme of Last Resort paid out over $64,000 to consumers following the firm’s failure to comply with an AFCA determination – triggering an automatic licence cancellation under legislative rules.

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