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Home News

Consumers less confident buying insurance online

A survey commissioned by direct life insurer NobleOak has shown the number of Australians willing to buy life insurance online without consulting an adviser has dipped in comparison with the previous year’s figures.

by Reporter
January 22, 2018
in News
Reading Time: 1 min read
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The survey, conducted in December 2017 by market research firm Pureprofile, found that 66.8 per cent of people would be confident buying either life insurance or income protection cover online without seeing an adviser.

Results from a previous survey (conducted by the same research firm in December 2016) found 72 per cent of people were confident purchasing such policies without consulting an adviser – approximately 5 percentage points more than this years’ figures.

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The percentage of Australians unwilling to pay for financial advice regarding life insurance remained stagnant at 56 per cent from December 2016 to December 2017.

According to the latest survey data, 43.6 per cent of those who do receive advice about life insurance do so online, while 37.6 per cent see a financial adviser, and 33.3 per cent get their advice from their family.

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Comments 3

  1. Anonymous says:
    8 years ago

    The 33.3% that get advice from their family and the 43.6% that get advice online will be doing exceptionally well then !….the best of luck.

    Reply
    • Jake says:
      8 years ago

      Yea and these are the same people that then whinge and complain to FOS when their JUNK insurance doesn’t pay out at claim time. You reap what you sow.

      Reply
  2. Anonymous says:
    8 years ago

    Why is it so difficult to acknowledge we need both product and adviser?? If everyone simply did their job, the world would be a happier place.

    Reply

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