The self-licensing specialist company, My Dealer Services (MDS), has welcomed Ashley Mahadeea as its new head of strategy in preparation for a “period of strong growth”.
The company said that since its establishment 12 years ago, it has assisted more than 500 businesses in setting up their own Australian Credit Licence (ACL) or Australian Financial Services Licence (AFSL).
Furthermore, the company said it currently provides approximately 100 subscribed AFSL clients with compliance and business support, as well as access to a community of advisers “without the constraints or conflicts that can arise with large licensee dealer groups”.
Prior to joining the company, Mahadeea was the head of client partnerships at Advice Intelligence, which was acquired by GBST in July 2023 at which time he maintained that position with the new company.
In addition to his new role at MDS, he is also the national Gen Next deputy chair for the Financial Advice Association Australia, and previously held a similar role at the Association of Financial Advisers prior to its merging with the Financial Planning Association in 2023.
According to MDS, Mahadeea is an expert at “advising fintech start-ups and growth-phase companies on launch strategies, strategic planning, competitive analysis, and business development”, making him an asset as the company looks to grow.
MDS director and founder Alexander Euvrard said Mahadeea’s extensive experience working with financial advisers will help the company achieve its “growth agenda”.
“Ash’s role is to help drive this growth through strong client relationships, product innovation and developing solutions to advisers’ problems,” Euvrard said.
“Over the coming months, we will be reaching out to more advisers to share our core belief that self-licensing is nothing more than removing a layer to allow advisers and practices to run the business their way, with the client front and centre of everything they do.”
