Ms Campo has been appointed to industry super fund Cbus in the new role of group executive for brand, advocacy, marketing and product.
Cbus chief executive David Atkin said Ms Campo brings an “impressive set of skill and experience” to the industry fund.
“Robbie comes to the fund after almost two decades working in industry superannuation and has extensive experience working within complex regulatory, political, stakeholder and commercial environments,” Mr Atkin said.
Ms Campo has had a long-term involvement in a joint industry fund marketing campaign, including the long-running ‘Compare the Pair’ campaign that pits industry fund performance against retail funds.
“I’m very excited to be joining Cbus, a fund which has successfully navigated extraordinary growth in size and sophistication while remaining true to its founding vision of improving retirement outcomes for its members,” Ms Campo said.
Most deceptive piece of marketing ever. We made our own compare the pair ads for our marketing purposes. They showed the difference between someone who rolled over to a Union Super Fund with the execs and union reps sitting in a corporate box watching the footy, while the Union Super Fund member was watching it at home on their black and white telly. Compare that pair
Haha, classic. Industry Super only deal with the lowest common denominator and assume that super is the only option there is for clients. No consideration of home ownership and debt control, investment property options, share-based investments or cash reserves that can be accessed prior to retirement. Also no consideration of appropriate levels of insurance, just rubbish unit based cover with poor definitions that reduces over time, often when a client needs it most….. But then again Labor and Choice say Industry Funds good and planners are bad, so what would i know?