The industry is always evolving, and BT continues to embrace the future, striving to help shape the next decade of financial advice and empowering advisers to enable quality financial advice to thrive.
Innovation and industry trends
We have a rich history of innovation. BT introduced the first Wrap products, which made superannuation easier to access with products like BT Super for Life, were an early adopter of managed accounts (with over 400 managed portfolios now on BT Panorama), the first to remove grandfathering payments, and took a leading role in educating Australians about investing and investment options through a range of educational events, marketing activities, seminars, and online resources.
We have also been bold, backing our people to make decisions, be accountable, and drive change. Nowhere is that more evident than in the development of the BT Panorama platform.
At the heart of BT is our commitment to great service and that requires great people who operate with empathy, skill, confidence, and who value relationships.
The importance of service
We are continually focused on creating efficiencies for advisers through improved reporting and functionality, an extensive range of managed account solutions, and providing exceptional customer service and support.
Clients expect immediate access to information and the ability to interact with our platform. However, in the moments that matter, we are seeing that many clients and their advisers still value and expect a more personalised service experience.
At BT, our approach is people-led, tech-enabled. We continue to invest in technology, while maintaining our service team’s high standards on response and turnaround times. One example of where we have chosen to invest in digital tools is our service request tracker, available 24/7, providing advisers and clients with real-time updates on the status of their requests such as applications, deposits and contributions, rollovers, and transfers.
We developed the service request tracker following feedback from advisers and investors. The enhancement has allowed our teams to focus on more complex queries, or those that are more customer sensitive. Looking forward, we plan to expand the functionality of the service tracker and believe this is a space that the whole industry will continue to invest in.
The future ahead
As technological landscapes evolve, so too must wealth management platforms adapt to meet the evolving needs of advisers and clients.
We see this playing out in three ways:
1) Meeting the need for greater transparency
2) Tailoring services to changing population needs, and
3) Delivering an increase in managed accounts and artificial intelligence (AI) support tools to improve efficiencies for advisers and organisations.
For a decade, BT Panorama has focused on the adviser experience, evolving into one of Australia’s leading investment platforms and the only one owned by Australia’s first bank.
Now, as we look to the future, we’re introducing initiatives to support the industry and its people, advocating for advice, championing diversity and investing in the next generation of advisers.
Important information
This information has been prepared by BT Portfolio Services Ltd ABN 73 095 055 208 AFSL 233715 (BTPS). BTPS operates Panorama Investments and administers Panorama Super. BT Funds Management Limited ABN 63 002 916 458 AFSL 233724 RSE Licensee No. L0001090 (BTFM) is the trustee and issuer of Panorama Super which is part of Asgard Independence Plan – Division Two ABN 90 194 410 365. Together, these products are referred to as the Panorama products. A Product Disclosure Statement or other disclosure document (PDS) for the Panorama products can be obtained by contacting BT on 1300 881 716 or by visiting bt.com.au/panorama. You should obtain and consider the relevant PDS before deciding whether to acquire, continue to hold or dispose of interests in the Panorama products.
