In the case of Avalon Financial services, the investment has increased the group authorised representative number to over 80 nationally.
Australian Wealth Advisors Group (AWAG) has “subscribed for new capital in Avalon along with acquiring existing shareholdings from retiring executives”.
“The provision of new capital is to assist Avalon in its growth objectives,” the announcement said.
A Sydney-based company founded in 2013, Avalon specialises in providing licensing solutions for wealth management advisers. Additionally, they provide practice solutions to its authorised representatives.
“Avalon is a bespoke, boutique firm, focusing on leading edge operations and is financially well-resourced,” AWAG said.
“Avalon has several strategic relationships which line up with AWAG’s growth profiles of building out its advisory and wealth management model.”
The investment now brings the number of boutique licensees within AWAG’s operations to three. As stated by AWAG, the firm intends to build its “House of Brands” model and is currently conducting due diligence on several other licensees and a number of financial planning, advisory and accounting firms.
The second strategic move made by AWAG was a purchase of SWR Chartered Accountants in conjunction with Beattie Financial Services.
Based in Bendigo, AWAG highlighted that the investment in the accounting firm allows them to continue to build out its hub in Central Victoria and the Bellarine coast. The retiring partner, alongside their staff, will join Beattie Financial Services, which will increase the revenue and resources capacity of AWAG, as well as its EPS accretive.
“The completion of these two investments has AWAG significantly ahead of its objectives,” AWAG said.
“The portfolio of investments established to date is creating a highly valuable assets base for AWAG. The board is extremely pleased with the growth achieved since its initial listing in February 2024.”
Overall, these investments increase AWAG’s funds under management from $2.3 billion to $3.6 billion. Its authorised representatives have doubled from 40 to 80 and EPS investments have increased from seven to nine.
This continues AWAG’s growth spurt that began in May of 2025, after it took a 20 per cent stake in two wealth firms, Oneledger Group and B2B Invest.
This growth spurt has also seen the wealth management firm enter a joint venture with Singapore-based financial services firm Phillip Capital. At the same time, it announced that it had taken a 20 per cent stake in First Mutual Australia, a financial services group providing AFSL and licensing services, along with practice solutions to its authorised representatives and financial planning businesses.
