X
  • About
  • Advertise
  • Contact
Get the latest news! Subscribe to the ifa bulletin
  • News
  • Opinion
  • Podcast
  • Risk
  • Events
  • Video
  • Promoted Content
  • Webcasts
No Results
View All Results
  • News
  • Opinion
  • Podcast
  • Risk
  • Events
  • Video
  • Promoted Content
  • Webcasts
No Results
View All Results
No Results
View All Results
Home News

Australians overlook super’s investment power

Though the average Australian is becoming more curious about investing, many are overlooking their “most powerful” tool, super, according to recent findings.

by Alex Driscoll
January 8, 2026
in News
Reading Time: 3 mins read
Share on FacebookShare on Twitter

As cost of living continues to squeeze, Australians that can afford to are increasingly looking to invest their money and create alternative income streams. However, according to Colonial First State, many do not recognise that engagement with their super annuation could be their ticket into the world of investment.  

According to CFS data, while 54 per cent of Australian’s see their super as an investment, that number drops to 48 per cent among those under 50.  Engagement is also low, with less than half of Australians (46 per cent) actively choosing how their super is invested, with 25 per cent remaining in their fund’s conservative default option, and 29 per cent not knowing where their super is invested at all.  

X

Outside of super, the pattern is similar. Based on a national survey of 2,250 Australians, non-super portfolios are heavily concentrated in cash-style products, with high-interest savings accounts (30 per cent) and term deposits (20 per cent) making up more than half of their holdings. Many view these as investments despite the fact they are savings vehicles that struggle to keep pace with inflation and are not designed for long-term wealth creation, according to CFS. 

“Super is one of the most effective ways to build wealth, but too many Australians don’t see it as an investment,” said Craig Day, head of technical services at CFS.  

“When people stay in the status quo, whether that’s remaining in a conservative default option or a single asset, they risk missing out on significant long-term growth.” 

“The consequences may not be visible now, but compound over time,” he added.  

According to Day, a 25-year-old who allocates to a higher-growth investment option early in their working life, and later transitions to a balanced option, could retire with approximately $200,000 more than an individual making the same contributions but remaining in a balanced option throughout. For CFS, this highlights how investment decisions made early in a career can compound over time and materially influence retirement outcomes. 

“The message is clear: being disengaged with your super comes with an opportunity cost, particularly if you’re not invested in the appropriate investment option. Small decisions, made early and reviewed over time, can materially lift retirement wealth,” commented Day.  

“At the very least check your investment option, take a look at your fees, perhaps make an additional contribution. Even $20 a week can make a major difference to you retirement balance over the long term. Don’t just leave it and do nothing.” 

He concluded: “Super is not just a savings account, it’s one of the most powerful investment tools Australians have.”  

Related Posts

Image:

‘Volatile’ end of year for adviser numbers sees 223 exit

by Keith Ford
January 9, 2026
0

According to the latest Padua Wealth Data numbers, the period between 18 December 2025 and 8 January 2026 was a...

AFCA

Shield, First Guardian continue to dominate AFCA complaints

by Keith Ford
January 9, 2026
0

In its latest update to its Datacube, the Australian Financial Complaints Authority (AFCA) has revealed that from 1 July 2025...

Property dominates the thoughts of aspirational investors

by Alex Driscoll
January 9, 2026
0

According to CFS research, one in five Australians say that if they could invest, they would choose property, with many still expecting returns...

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

VIEW ALL
Promoted Content

Innovation through strategy-led guidance: Q&A with Sheshan Wickramage

What does innovation in the advice profession mean to you?  The advice profession is going through significant change and challenge, and naturally...

by Alex Driscoll
December 23, 2025
Promoted Content

Seasonal changes seem more volatile

We move through economic cycles much like we do the seasons. Like preparing for changes in temperature by carrying an...

by VanEck
December 10, 2025
Promoted Content

Mortgage-backed securities offering the home advantage

Domestic credit spreads have tightened markedly since US Liberation Day on 2 April, buoyed by US trade deal announcements between...

by VanEck
December 3, 2025
Promoted Content

Private Credit in Transition: Governance, Growth, and the Road Ahead

Private credit is reshaping commercial real estate finance. Success now depends on collaboration, discipline, and strong governance across the market.

by Zagga
October 29, 2025

Join our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.

Poll

This poll has closed

Do you have clients that would be impacted by the proposed Division 296 $3 million super tax?
Vote
www.ifa.com.au is a digital platform that offers daily online news, analysis, reports, and business strategy content that is specifically designed to address the issues and industry developments that are most relevant to the evolving financial planning industry in Australia. The platform is dedicated to serving advisers and is created with their needs and interests as the primary focus.

Subscribe to our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.

About IFA

  • About
  • Advertise
  • Contact
  • Terms & Conditions
  • Privacy Collection Notice
  • Privacy Policy

Popular Topics

  • News
  • Risk
  • Opinion
  • Podcast
  • Promoted Content
  • Video
  • Profiles
  • Events

© 2026 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited

No Results
View All Results
NEWSLETTER
  • News
  • Opinion
  • Podcast
  • Risk
  • Events
  • Video
  • Promoted Content
  • Webcasts
  • About
  • Advertise
  • Contact Us

© 2026 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited