X
  • About
  • Advertise
  • Contact
Get the latest news! Subscribe to the ifa bulletin
  • News
  • Opinion
  • Podcast
  • Risk
  • Events
  • Video
  • Promoted Content
  • Webcasts
No Results
View All Results
  • News
  • Opinion
  • Podcast
  • Risk
  • Events
  • Video
  • Promoted Content
  • Webcasts
No Results
View All Results
No Results
View All Results
Home News

Aussies losing motivation to build wealth

According to a new survey, 44 per cent of Australians have lost their motivation to save, invest or increase their income.

by Keith Ford
November 15, 2022
in News
Reading Time: 2 mins read
Share on FacebookShare on Twitter

A Money.com.au survey of 1,010 Australian adults has found that the current economic climate of high inflation and rising interest rates is having a substantial effect on Australians’ motivation to build wealth.

While 11 per cent of respondents don’t feel motivated to earn more at work and 21 per cent are less motivated to save, 23 per cent said they are less motivated to invest.

X

Younger Australians (53 per cent) are the least motivated, compared with 46 per cent of 31 to 50-year-olds and 37 per cent of over-50s.

Licensed financial adviser and Money.com.au spokesperson Helen Baker said it is concerning that such a high percentage of the population have become complacent over building wealth.

“Unfortunately, the risk with complacency is that they will form a habit to not save or invest and it can be difficult to get out of this complacency. Individuals will also fall behind on their financial goals as a result. The longer savings and assets fail to grow, the harder it will be to catch up,” Ms Baker said.

“It’s surprising to see that younger individuals aren’t focused on building their wealth. They also risk falling behind those who are — and who will likely have better opportunities and funds for the future, such as for their retirement. In contrast, the return of immigration and a more competitive job market will prove challenging for those who have lost their motivation.”

This follows Findex research released last week that showed an overall apprehension about getting professional wealth advice among young Australians, with just 45 per cent of Gen Zs and 44.7 per cent of Millennials open to using a financial planner in the future.

Instead, younger Aussies — an average of 25 per cent among Gen Z and Millennials — are turning to their peer groups for financial advice or doing their own research (47 per cent).

“This is a wake-up call for the wealth industry to seriously rethink how we engage with younger Australians,” said Findex co-CEO Tony Roussos.

“By financial advisers investing the time to build multi-generational client relationships earlier on, the wealth is hopefully secured and grown over the long term.”

Related Posts

Image/Financial Services Council

Legislative fix for drafting error vital to avoid more adviser losses: FSC

by Keith Ford
November 12, 2025
0

The Financial Services Council has warned that unless an omnibus bill is passed before 1 January 2026, an “inadvertent drafting...

Clearer boundaries between different levels of support needed to help client outcomes

by Alex Driscoll
November 12, 2025
0

Touching on this issue on the ifa Show podcast, Andrew Gale and Stephen Huppert from the Actuaries Institute’s Help, Guidance...

Image: Who is Danny/stock.adobe.com

Open banking platform aims to provide advisers ‘verified financial truth’ for clients

by Keith Ford
November 12, 2025
0

Fintech platform WealthX is using its partnership with Padua to “bridge critical gaps between broking and advice” through a new...

Comments 1

  1. 10,9,8,7,6,5… says:
    3 years ago

    More advice to more Australians is coming! Banks to the rescue! Hang on…

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

VIEW ALL
Promoted Content

Private Credit in Transition: Governance, Growth, and the Road Ahead

Private credit is reshaping commercial real estate finance. Success now depends on collaboration, discipline, and strong governance across the market.

by Zagga
October 29, 2025
Promoted Content

Boring can be brilliant: why steady investing builds lasting wealth

Excitement sells stories, not stability. For long-term wealth, consistency and compounding matter most — proving that sometimes boring is the...

by Zagga
September 30, 2025
Promoted Content

Helping clients build wealth? Boring often works best.

Excitement drives headlines, but steady returns build wealth. Real estate private credit delivers predictable performance, even through volatility.

by Zagga
September 26, 2025
Promoted Content

Navigating Cardano Staking Rewards and Investment Risks for Australian Investors

Australian investors increasingly view Cardano (ADA) as a compelling cryptocurrency investment opportunity, particularly through staking mechanisms that generate passive income....

by Underfive
September 4, 2025

Join our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.

Poll

This poll has closed

Do you have clients that would be impacted by the proposed Division 296 $3 million super tax?
Vote
www.ifa.com.au is a digital platform that offers daily online news, analysis, reports, and business strategy content that is specifically designed to address the issues and industry developments that are most relevant to the evolving financial planning industry in Australia. The platform is dedicated to serving advisers and is created with their needs and interests as the primary focus.

Subscribe to our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.

About IFA

  • About
  • Advertise
  • Contact
  • Terms & Conditions
  • Privacy Collection Notice
  • Privacy Policy

Popular Topics

  • News
  • Risk
  • Opinion
  • Podcast
  • Promoted Content
  • Video
  • Profiles
  • Events

© 2025 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited

No Results
View All Results
NEWSLETTER
  • News
  • Opinion
  • Podcast
  • Risk
  • Events
  • Video
  • Promoted Content
  • Webcasts
  • About
  • Advertise
  • Contact Us

© 2025 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited