ASIC issued infringement notices to three AFSLs in February whose financial advisers provided personal advice to a retail client while unregistered.
Australian Advice Network Pty Ltd, IA Advice Pty Ltd and Sherrin Partners Services Pty Ltd each paid an infringement notice penalty of $31,300 on 5 March 2025, 21 March 2025 and 24 March 2025, respectively. However, payment of an infringement notice is not an admission of guilt or liability, ASIC said.
“ASIC acted because it had reasonable grounds to believe that the AFS licensees had authorised a financial adviser who gave personal advice to a retail client in relation to relevant financial products while the adviser was unregistered,” it said.
Each licensee immediately registered their adviser and breach reported to ASIC after becoming aware of their individual being unregistered, with ASIC saying it had regard to these circumstances in deciding its approach to taking enforcement action.
The regulator said failure to register an adviser creates a risk for consumers who may receive personal advice from unregistered advisers. Moreover, the registration requirement is an “important consumer protection mechanism” to ensure AFSLs have received declarations about whether their advisers are fit and proper, while meeting the education standards.
ASIC continued: “Failure to register financial advisers may also indicate that AFS licensees do not have adequate governance arrangements in place to ensure they comply with the law.”
Last year, ASIC commissioner Alan Kirkland cautioned that a failure to comply with the registration requirement could lead to significant consequences for unregistered advisers who offer personal advice.
“The provision of personal advice by unregistered advisers is prohibited and carries significant penalties,” he said in January 2024.
The regulator reminded advisers and licensees to check their registration on the Financial Advisers Register (FAR) before providing personal advice to retail clients.
The requirement for relevant providers to be registered was introduced by the Financial Sector Reform (Hayne Royal Commission Response—Better Advice) Act 2021 (Better Advice Act) in response to Recommendation 2.10 of the Royal Commission into Misconduct in the Banking, Superannuation and Financial Services Industry.
The registration requirement is separate from the pre-existing requirement for an AFS licensee to appoint a relevant provider to the FAR once they have been authorised.




If only the AFSL didn’t breach report themselves. Surely this will make other AFSLs think about the consequences of self breaching in the future.
“The regulator said failure to register an adviser creates a risk for consumers who may receive personal advice from unregistered advisers”. The biggest threat to consumers is ASIC itself. An inept, ineffective regulator.
ASIC & their low hanging fruit syndrome.
I’m prepared to assume that there is probably more to this. Maybe, there were other issues?
There’s no way ASIC would be so heavy-handed knowing that it would have a counter-productive effect on compliantly reporting breaches.
Surely, ASIC must know this…. no?
“…a risk for consumers who may receive personal advice from unregistered advisers”
So ASIC, what about unlicensed accountants providing advice, mortgage brokers, real estate agents, property spruikers, media finance “experts”, crypto bros & finfluencers, and now we will have unqualified super advisers?
So when is ASIC going to take action against accountants and super fund call centre staff who continually provide personal advice without being registered?
All of the regulations and registration being enforced hasn’t stopped some advisers doing the wrong thing.
If, any big player did this, they would just place them on the register and wouldn’t even report it.
IFA – please allow freedom of speech and stop moderating comments with no vulgarity.