ANZ head of life insurance Gerard Kerr said: “Advisers tell us clients are looking for ways to improve both their health and their household budget, with affordability often being reported as a reason why people overlook the importance of insurance cover.
“By encouraging more customers to live an active, healthy lifestyle, we hope to address the industry challenge of increasing numbers of claims and the impact that has on premium affordability,” he said.
The pilot program is one of a range of initiatives ANZ Wealth is exploring to determine how to drive healthy behaviours, which also includes trialling individual health coaching with wellbeing professionals, the statement said.
“The outcomes of these trials will be used to guide the ongoing innovation of OnePath products as part of our continued focus on improving the experience for advisers and their clients,” Mr Kerr said.
The OnePath Steps Challenge commenced on Friday, 21 July, with approximately 3,000 participants, the statement said.
Perhaps look at ways to reduce premiums instead?