The company also won the digital design – interface, digital design – web design and development, and service design commercial services awards, AMP said in a statement.
AMP director of digital and design Mike Weeding said the awards recognised the company’s efforts to create an “accessible experience” for clients.
“AMP Goals 360 is the culmination of hundreds of conversations with our customers to understand how to best connect them with their financial futures,” said Mr Weeding.
“Managing finances doesn’t appeal to many people but achieving their goals and pursuing their passions does.”
According to the statement, the Good Design Award judges chose AMP as the winner because their design strategy was “an incredible example of a systems design approach to a complex challenge”.
The awards come at a time when AMP is facing potential criminal charges after the royal commission uncovered numerous instances of misconduct, prompting the departures of numerous board members and executives (including former CEO Craig Meller and chief risk officer for advice Pally Bargri).
It is a farce that AMP can still be eligible, let alone win awards in light of the findings from the banking royal commission.
I concur.
Quick, look over there!
Hasn’t April fools already been????????
Anybody ask AMP staff and advisers trying to use AMP Goals 360? Maybe they should before presenting this award….
Alanis Morissette, Isn’t it Ironic…Don’t you think!
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