The company stated this marks the “platform’s strategic shift from a product administrator to an end-to-end digital advice experience”.
AMP said its intention with this enhancement is to “unify” the entire advice journey “from initial client meeting, through to advice presentation, product implementation and ongoing reviews”.
“The North interactive Wealth Portal will provide an integrated seamless experience for practices seeking to grow clients per adviser,” AMP said.
Launching in 2026, the portal will provide advisers with a 360-degree view of all their clients’ entire wealth, financial goals and wealth projection, helping “uplift” their client engagement experience.
“North Interactive will help advisers shift client reviews from a discussion of the client’s past investment performance to a digitally enabled, holistic planning conversation focused on a client’s future financial outcomes to help showcase the value of advice; a first for a major wrap platform in Australia,” said Peter Batsakis, general manager adviser experience and digital at AMP, said.
Labelling the current process as fragmented, North said it intends to provide advice practices with “increased operational efficiency”, enabling them to focus on client and practice growth.
The new interactive portal will be integrated into the North Platform as a standalone module available to all users. It will also “support seamless product implementation and create significant efficiencies”.
The new digital enhancement will include:
- A whole of wealth dashboard
- Projection modelling tool
- An enhanced client review tool
- AI-enabled product implementation
- And a client portal
“AMP is committed to helping practices across the country realise their growth ambitions by marrying real innovation with robust compliance and security,” stated Edwina Maloney, AMP group executive, platforms.
“We’re excited to be launching our North Interactive Wealth Portal next year which will feature secure, practice-branded client access, digital consent, and document sharing with full audit trails.”
AMP concluded: “The North Interactive Wealth Portal will be integrated into the North Platform as a standalone module available to all users, support seamless product implementation and create significant efficiencies.”
Last month, AMP also revealed new additions to its digital advice solution, meant to give members the ability to assess and execute their contribution and investment strategies in one place, as well as access a super projection to see what changes they should make to help reach their retirement goals.
The launch of this “enhancement” comes as the need for digital solutions that increase practice efficiency grows among advisers, particularly to help increase client capacity and address the growing gap. Artificial intelligence has often been poised as a key solution to this.
