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Home News

All advisers should be considering robo, says practice head

EXCLUSIVE The head of a leading Sydney-based advice practice says anyone not implementing a robo-advice offering will be left behind as the industry continues to transform.

by Staff Writer
December 16, 2019
in News
Reading Time: 1 min read
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Birling Wealth Management principal adviser Mark Malone told the ifa Advice Practice of 2020 Roundtable, partnered by Iress, that robo-advice models meet both client expectations and adhere to the FASEA code of ethics.

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Comments 8

  1. Believer says:
    6 years ago

    I think the below comments take the discussion out of context. I think people make the rather uneducated and ignorant assumption ‘robo-advice’ is in a less attractive traditional thinking of it. We should call it technology assisted advice delivery or something that so that those less familiar with it don’t fall into a trap of thinking these advisers are talking about delivering an SoA via a chat bot.
    MyProsperity, Astute and the other similar technology available that Mark talks about is what we use too and it works. It is not for everyone, acknowledged, so we don’t force it on them. But, it can make both our job and our clients’ engagement dramatically improved.
    Our practice have had great success in capturing more information. it is NOT about delivering SOAs without human intervention, in fact it is quite the opposite. We found we had HUGE reductions in admin and maintenance and got to spend more quality time with clients as a result. Is that not what it is all about?? Unless I missed something, I think that is more the context of this piece, but it could have been positioned better IFA.

    What frustrates me about the below responses is that the answer put forward is to abandon our clients because they are ‘too much risk’ and a ‘liability’. Great attitude!? We ask our clients to take risk all the time. Grow a set, have a conscience and actually do your job people! If it wasn’t hard, it wouldn’t be worth doing…

    Reply
  2. Yes Minister says:
    6 years ago

    Errrr. Computer says NO!…..
    All I see in this video is a bunch of nodding yes people heads. Just like the ones you see standing behind silly politicians in press conferences trying to con you into believing everything they say MUST be true. HAHAHA

    Reply
  3. Anonymous says:
    6 years ago

    Is he a shareholder in the robo advice program? How can robo advice be in the best interest of the client?

    Reply
  4. James says:
    6 years ago

    Bad luck that clients hate it.

    Can anyone point to any success stories of robo? Beyond just moving an existing holding into a model portfolio.

    Reply
  5. Codger says:
    6 years ago

    is this a serious post?

    Reply
  6. AI says:
    6 years ago

    Considered out…. decided against it

    Reply
  7. free at last says:
    6 years ago

    advisers should just focus on wholesale clients. leave the retail clients to self serve through robo. that way no one can complain about advisers anymore. all parties will then only be able to blame the afsl and the institutions that have robo.

    advisers will exclusively deal in the wholesale space where it’s superb and service the wealthy only.

    then financial advisers reputation as trustworthy, honest, fair, diligent, competent will be abundantly evident.

    we will be free at last. free at last.

    Reply
    • anonymous says:
      6 years ago

      abandon retail clients now!! they are a liability. let robo deal with them.

      Reply

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