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Home News

AIOFP floats new advice market structure

The Association of Independently Owned Financial Professionals (AIOFP) has put together a new proposal for how the advice market should be structured to accommodate all stakeholders.

by Keith Ford
July 10, 2023
in News
Reading Time: 4 mins read
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In the AIOFP’s proposed market structure, executive director Peter Johnston explained the association has taken the view that there needs to be a balance between what is ideal and what is likely to create a “credible and workable outcome for all participants”.

“It is very unlikely there will ever be a perfectly structured marketplace with total separation of product and advice where consumers pay advisers to select the best products/services and product manufacturers do not have internal advice functions,” Mr Johnston said.

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“As a consequence, there will always be a hybrid approach to financial advice due to the growth and dominance of Industry Superannuation Funds (ISF) over the decades.

“Based on poor consumer outcomes over many years and the damming royal commission findings, the banks should not be permitted to enter the advice process on any level ever again.”

He added that the industry also requires full co-operation from ASIC and AFCA, which he said should be “transparent and consistent with their views and interpretation of the law to avoid market confusion and anti-consumer outcomes”.

Mr Johnston said the AIOFP is in line with Financial Services Minister Stephen Jones’s apparent position that including superannuation funds in the advice process is preferable to allowing banks back into the fold.

“Banks are driven by shareholder priority outcomes and super funds have a fiduciary duty to their members, not perfect in a vertically integrated context but workable considering the ideal industry model is not achievable at this point in time,” he said.

In order to achieve the AIOFP’s proposed market structure, Mr Johnston said advice providers should fall into either the relevant advice provider, non-relevant provider, or risk insurance advice provider category.

“The term ‘advice’ should be excluded from the non-relevant provider vocabulary to avoid confusion for consumers, the QAR report supports this position,” he said.

“The provision of factual information by super fund trained staff is not detrimental to members, in fact it will significantly reduce the cost of providing advice outcomes ultimately benefiting member account balances with lower overall administration costs.

“This process is also not a threat to services provided by most external relevant advice providers who cannot service this end of the market due to prohibitive compliance costs.”

He added that the current trend of ISFs outsourcing financial advice to external relevant advice providers should continue, as it produces significant cost savings to the fund/members by not employing advisers and reduces AFSL risk to management, while also providing a pipeline of clients for advisers.

The proposal also recommends the professional year obligations need to be updated as banks and super funds no longer recruit young advisers and most advice practices lack the resources to fund these professional years.

In terms of other types of providers, the proposal also touches on the role of accountants, stockbrokers, and robo-advice.

“Accountants should become a non-relevant provider to offer SMSF structures to consumers but must become a relevant provider if financial advice is involved,” Mr Johnston said.

“Stockbrokers should only be subjected to an amended FASEA exam focusing on industry relevant content and the ‘nasty’ ambiguous aspects removed.

“Credible offshore research strongly suggests the use of digital/robo-advice with consumers is a global failure, it’s only success is with product related decision making. We do not see it playing a pivotal advice role in the short to medium term with the nation’s current demographics unless new innovations evolve.”

On the compliance side, the AIOFP said the current regime is “not remotely fit for purpose, expensive and grossly inappropriate for consumers and the advice process in general”, with Mr Johnston adding the previous federal government used compliance to “remove advisers from the industry but neglected the consumer cost outcomes and ramifications”.

The AIOFP proposal would see streamlined advice documents and the removal of annual opt-in, annual fee consent forms and the annual fee disclosure statements.

“Nowhere in the world can we find evidence of any government that has been as invasive, nefarious and fanatical as the last federal government and its agenda against the advice community,” Mr Johnston said.

“Not only has this behaviour caused widespread mental health decay and suicides within the advice community, it has been diabolical for consumers, the one stakeholder they should have been protecting.”

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Comments 10

  1. Dan says:
    2 years ago

    I work in an Independent Financial Advice firm where there is in fact “total separation of product and advice where consumers pay advisers to select the best products/services…”
    This idea that it can’t be done or isn’t possible or clients won’t pay is an absolute lie. We’re doing it here every single day and it’s profitable.

    Yes the regulations are a pain, but it’s the price the industry pays for not having better self policed for the last 30 years.

    Reply
  2. Time to leave says:
    2 years ago

    Let’s just make sure that anything which is not advice isn’t called advice (ie) General Advice is Factual information and should be referred to as such.

    Reply
  3. Bruce says:
    2 years ago

    the more I learn about the previous government, the more it seems they were incompetent and unethical, thanks peter

    Reply
  4. No word games for advisers says:
    2 years ago

    No prejudice against AIOFP. [b]Advice is advice. Responsibilities are the same as to the consumer[/b]. Twisting the meaning between “relevant” and “non-relevant” providers doesn’t change that basis. In fact, creating the term “relevant provider” is so awkward like [b]pointing to a horse and saying this is a donkey[/b]. Does anyone believe that the advisers and consumers are so stupid that couldn’t see [b]the cheating in the making[/b]? The elephant in the room in fact is the [b]overdone regulations which need simplifying immediately[/b].

    Reply
  5. Reality Check says:
    2 years ago

    For someone who said that he was opposed to the Quality of Advice Review from the start, he now seems to be a big supporter of key elements of the reform. He is however confused on the point about the provision of factual information. That is already allowed, and in fact you don’t even need a license for it. That is not however what the QAR was proposing as part of the non-relevant provider concept.

    Reply
  6. Anonymous says:
    2 years ago

    Good sense. Particularly about the professional year. People seem to have forgotten that the banks bankrolled FASEA for three years and that compulsory professional year requirement favoured the big end the town, because only they could afford to pay someone a good salary and not produce anything.

    Reply
  7. Martina says:
    2 years ago

    Pity that this was not presented as one document on behalf of all professional bodies representing Financial advisers. Would have been much more powerful and could have finally demonstrated some unity within the profession…Own interest still going before interest of the finanical planning profession…

    Reply
  8. James says:
    2 years ago

    This makes so much sense. Well done.

    Reply
  9. Rod m says:
    2 years ago

    Well said Peter at last some clear and logical steps forward to an already decimated Industry, Government has no idea what actual goes on at the coal face

    Reply
    • Grant says:
      2 years ago

      Yes, agree with this.

      Reply

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