X
  • About
  • Advertise
  • Contact
Get the latest news! Subscribe to the ifa bulletin
  • News
  • Opinion
  • Podcast
  • Risk
  • Events
  • Video
  • Promoted Content
  • Webcasts
No Results
View All Results
  • News
  • Opinion
  • Podcast
  • Risk
  • Events
  • Video
  • Promoted Content
  • Webcasts
No Results
View All Results
No Results
View All Results
Home News

AFCA defends ‘counterfactual approach’ to advice complaints

The complaints authority has sought to demystify its loss calculations, with the process receiving heightened scrutiny in the wake of escalating CSLR costs.

by Keith Ford
April 7, 2025
in News
Reading Time: 5 mins read
Share on FacebookShare on Twitter

According to investments and advice lead ombudsman Shail Singh and senior ombudsman Alex Sidoti, the Australian Financial Complaints Authority’s (AFCA) approach to loss calculation simply aims to provide “fair, consistent and legally sound compensation outcomes”, including through the use of a “counterfactual approach”.

Despite being the standard process for understanding how a financial advice failure has impacted a client’s position since before AFCA existed, the so-called “but for” test has become a hot topic in recent months.

X

Infocus Wealth Management’s Darren Steinhardt raised the issue on an ifa webinar in November last year, railing against the ability for a client that “might have actually made some money” to receive compensation because different advice could have received more.

“To me, that sounds like a zero-cost option. There is always risk in everything that you do. By putting things in place and taking away that risk, what happens when the return that I get my client is well and truly beyond the ‘but for’? Do I get that paid back to me?” Steinhardt said.

“So, I look at these sorts of settings, and for me, they are wrong.”

Even more galling for many within advice is when hypothetical losses make their way to the Compensation Scheme of Last Resort (CSLR), which sees the rest of the profession bear the costs of compensating the impacted clients.

Speaking at a media briefing during the Financial Advice Association Australia (FAAA) Congress last year, for instance, chief executive Sarah Abood said “certainly from our perspective, it seems completely unfair, but also obviously unsustainable”.

“That a compensation scheme of last resort should be paying, basically an income guarantee to those clients. So, the floor is not you’ve lost money. The floor is maybe you could have done a bit better in the Vanguard balanced fund, so here’s $150,000, and that’s where the anger is,” Abood said.

Why does AFCA use this approach?

In an article, Singh and Sidoti argued that there is a strong need for this kind of approach when dealing with advice complaints more broadly, leaving the CSLR implications to the side.

AFCA, the pair noted, are “required to determine direct financial loss arising from a breach” and rely on a range of methodologies to deal with the often “complex” calculations.

“One of the key methods AFCA employs is the counterfactual approach. Broadly, a counterfactual is when you consider what should have happened (others may call this a ‘but for’ test),” they wrote.

While it appears the complaints authority is looking to move away from the “but for” phrase that has become so hotly contested, it is used within AFCA approach documents, including one released in January 2024, and on calculation tables in determinations.

“In some cases, AFCA applies a ‘no-transaction’ counterfactual. This assumes that, had the client received appropriate advice, they would have taken no action at all,” they added.

This comes into play when the client has been moved from a stable, regulated product; the advice to sell the original investment was clearly unsuitable; or the advice to invest elsewhere led to significant losses.

“Let’s say a client was advised to switch from an APRA-regulated superannuation fund to a self-managed super fund (SMSF) with most of the assets placed in a high-risk product,” the ombudsmen said.

“Having found the advice to be inappropriate, under the counterfactual scenario AFCA would compare the performance of the original APRA fund to the actual performance of the SMSF investment to calculate the loss.”

Alternatively, there can be situations in which this approach “doesn’t make sense”, in which case AFCA considers the client’s risk profile and an appropriate market benchmark.

“Let’s say a client had an SMSF, with actively managed investments, over many years. In this situation, AFCA would evaluate the client’s risk profile and use a market benchmark – for example, the Vanguard Fund, a passively managed portfolio – to estimate the returns the client should have reasonably achieved with that level of market exposure,” they said.

“Using a benchmark like the Vanguard Fund ensures compensation reflects not just potential rewards but also market risks. If the market rose (and the Vanguard Fund with it), the client is compensated for the returns they missed out on; if the market (and therefore the Vanguard Fund) declined, the client still bears that risk.”

In terms of only calculating the actual capital loss, Singh and Sidoti said that while this approach may be straightforward, it “ignores the market exposure the client should have had and therefore does not account for potential gains or losses in other, suitable investments”.

“We do use this approach, but rarely. If there is a scenario where we can’t determine what the client would have been invested in, we may award capital loss,” they said.

“Some people might assume that having a capital loss approach would mean lower compensation, but it very much depends on the circumstances.

“Historically, AFCA receives more advice complaints in market downturns. At these times, a counterfactual approach usually results in lower compensation than a capital loss approach. That’s because it factors in the market risk people would have borne even with appropriate advice.”

Ultimately, they said, utilising this counterfactual approach can prevent either over- or under- compensation that have been impacted by short-term market fluctuations.

“Taking a counterfactual approach is consistent with relevant case law and it doesn’t ask advisers to ‘underwrite’ the market, with compensation based on likely market exposure – whether that realises risk or return,” Singh and Sidoti said.

“By focusing on counterfactual scenarios and market-based benchmarks, AFCA aims to provide fair, consistent and legally sound compensation outcomes.”

Related Posts

Image: ergign/stock.adobe.com

InterPrac to defend ASIC claims over ‘external investment product failure’

by Keith Ford
November 14, 2025
2

Following the Australian Securities and Investments Commission’s (ASIC) announcement that it had commenced civil proceedings against InterPrac Financial Planning, ASX-listed...

Image: Benjamin Crone/stock.adobe.com

Banned licensee under fire over $114m of investments in Shield

by Keith Ford
November 14, 2025
1

The Australian Securities and Investments Commission (ASIC) has sought leave to commence proceedings that allege MWL operated a business model,...

brain

Emotional intelligence remains a vital skill for the modern adviser

by Alex Driscoll
November 14, 2025
0

Financial advice, more so than other wealth management professions, relies deeply on a well-functioning and collaborative relationship between professional and...

Comments 11

  1. Anonymous says:
    7 months ago

    Ok if I were a client I won’t go DIY 
    I’d get advice and max the risk return possibilities. 
    Heads I win
    Tails I win… with a prolonged complaint process at Afca waiting for cslr, PI etc. With a sad story how I wasn’t fully informed bla bla thanks to legal advice. Perhaps publicly humiliating adviser at FSCP in the process and tearing up their reputation and career. 

    Reply
  2. Overreach says:
    7 months ago

    Over what time period are the alternative returns considered too, what if the recommended product outperforms over 5 years but in year 1 it underperformed a selected, inappropriate, passive vanguard fund. No consideration given to which index, no consideration to sectors countries or diversification from other held investments over 8 months of their complaint? This is manufactured BS THEFT

    Reply
  3. Anonymous says:
    7 months ago

    Of course AFCA will defend it. They aren’t the ones to pay for the greed of licensees. Also this is the only way the Treasury people who were clients of Dixons will ever get their money back.

    What’s scary though is it sounds like AFCA make their own risk assessment of the clients.

    Reply
  4. Anonymous says:
    7 months ago

    This whole discussion misses one really key point.

    Most people AFCA are talking about were invested in one or two particular products that were owned and managed by one firm. Dixons (but soon to be joined by others).

    Dixons were able to sell their business to E&P. E&P retained Dixon Advisory, but 75% of the clients were transferred to E&P. Dixcon Advisory was then put into administration by E&P, with E&P not being responsible for the losses of the former Dixon Advisory clients.

    As a result, the Dixon Advisory clients will be compensated by the CSLR, with theis money then adding to the funds being managed by E&P.

    This is what should be addressed by the Government, not fiddling around the edges.

    Reply
    • Anonymous says:
      7 months ago

      Spot on. Go after the likes of Alan Dixon and David Evans. Laws should be in place so these people can be appropriately prosecuted and made to cough up the personal fortunes made through their unethical and immoral behaviour.

      Reply
  5. Overreach says:
    7 months ago

    Do they adjust for account-based fees to access the index if within super or brokerage if directly, they choose to draw to line in order to maximise pain to advisers and give consumers awards for inheritly risky choices that they suddenly pull from when the risk doesn’t go their way. Only in Australia. Disgusting overreach bleeding us dry

    Reply
  6. Anonymous says:
    7 months ago

    WE SHOULD NOT BE PAYING FOR SMSF CLIENTS ARE THEY TRUSTEES OF THEIR OWN SUPER HAVE THEIR OWN INVESTMENT STRATERGY. ARE WE GOING TO START PAYING FOR TRUSTEES OF AUSTRALIAN SUPER WHEN THEY GET IT WRONG THIS A JOKE.

    THEY SHOULD FINE THE TRUSTEES THEY ARE LEGALLY RESPONSIBLE THEY ARE LEGALLY REQUIRED TO REVIEW THEIR INVESTMENTS AND GET AUDITED EACH YEAR IT IS THE TRUSTEE RESPONIBILITY.

    Reply
  7. Good Advisers Robbed says:
    7 months ago

    AFCA remains a Kangaroo court making up its own rules as long as Advisers get ripped off and consumers can never loose, as their approach feeds into CSLR. 

    Reply
    • Overreach says:
      7 months ago

      Agree, but it’s “lose”. 

      Reply
  8. Anonymous says:
    7 months ago

    And now that the markets are falling, lets see if AFCA deducts any money from complainant payments to account for losses they would otherwise have made. 

    Reply
    • Dummies are Forever says:
      7 months ago

      AFCA will probably blame advisers for the tariffs.

      Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

VIEW ALL
Promoted Content

Private Credit in Transition: Governance, Growth, and the Road Ahead

Private credit is reshaping commercial real estate finance. Success now depends on collaboration, discipline, and strong governance across the market.

by Zagga
October 29, 2025
Promoted Content

Boring can be brilliant: why steady investing builds lasting wealth

Excitement sells stories, not stability. For long-term wealth, consistency and compounding matter most — proving that sometimes boring is the...

by Zagga
September 30, 2025
Promoted Content

Helping clients build wealth? Boring often works best.

Excitement drives headlines, but steady returns build wealth. Real estate private credit delivers predictable performance, even through volatility.

by Zagga
September 26, 2025
Promoted Content

Navigating Cardano Staking Rewards and Investment Risks for Australian Investors

Australian investors increasingly view Cardano (ADA) as a compelling cryptocurrency investment opportunity, particularly through staking mechanisms that generate passive income....

by Underfive
September 4, 2025

Join our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.

Poll

This poll has closed

Do you have clients that would be impacted by the proposed Division 296 $3 million super tax?
Vote
www.ifa.com.au is a digital platform that offers daily online news, analysis, reports, and business strategy content that is specifically designed to address the issues and industry developments that are most relevant to the evolving financial planning industry in Australia. The platform is dedicated to serving advisers and is created with their needs and interests as the primary focus.

Subscribe to our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.

About IFA

  • About
  • Advertise
  • Contact
  • Terms & Conditions
  • Privacy Collection Notice
  • Privacy Policy

Popular Topics

  • News
  • Risk
  • Opinion
  • Podcast
  • Promoted Content
  • Video
  • Profiles
  • Events

© 2025 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited

No Results
View All Results
NEWSLETTER
  • News
  • Opinion
  • Podcast
  • Risk
  • Events
  • Video
  • Promoted Content
  • Webcasts
  • About
  • Advertise
  • Contact Us

© 2025 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited