X
  • About
  • Advertise
  • Contact
Get the latest news! Subscribe to the ifa bulletin
  • News
  • Opinion
  • Podcast
  • Risk
  • Events
  • Video
  • Promoted Content
  • Webcasts
No Results
View All Results
  • News
  • Opinion
  • Podcast
  • Risk
  • Events
  • Video
  • Promoted Content
  • Webcasts
No Results
View All Results
No Results
View All Results
Home News

1 in 2 Aussies say access to adviser key when choosing super fund

Nearly one in two Aussies over 50 view access to a financial adviser as key when choosing a super provider, according to new findings.

by Jessica Penny
February 15, 2023
in News
Reading Time: 3 mins read
Share on FacebookShare on Twitter

New research from Australian Seniors has identified 44 per cent of Australians over 50 consider financial advice as “extremely important” when choosing a super fund. 

According to the Australian Seniors Super Savvy Report 2023, released this week in partnership with CoreData, one in five (21 per cent) of the over 5,000 surveyed respondents said access to professional financial advice is one area that their super fund needs to improve on.  

X

Interestingly, the most commonly cited service that respondents deemed their current super fund needs to improve the most on is keeping them informed of current market conditions and what they’re doing about it (41 per cent). 

Alongside the desire for greater access to financial advice, respondents placed high importance on integrity, with 85 per cent of respondents considering trustworthiness as extremely important when choosing a super fund. 

Other key characteristics according to over 50s included returns (79 per cent) and fees (75 per cent). 

Moreover, 9 in 10 (91 per cent) Australians expressed a desire for a seamless transition from saving for retirement to turning their savings into retirement income without incurring capital gains tax. 

However, despite finding that pre-retirees and retirees have strong feelings towards what they desire out of their super fund, over one in two (54 per cent) admitted to only checking their super returns as little as four times or less each year.

Dawn Thomas, senior financial adviser at The Wealth Designers, said many Australians, particularly women, cannot afford to be a “passive financial participant” when engaging with their super. 

“If you need additional support achieving your personal goals, consult a financial adviser. A healthy financial process is one where you feel comfortable enough to collaborate with your adviser and feel empowered to ask any questions and make your own decisions,” Ms Thomas added. 

These findings come after Financial Services Minister Stephen Jones published the Quality of Advice Review’s final report last week, which recommended superannuation funds should be welcomed as advice givers. 

Namely, recommendation number six of the review reads: “Superannuation fund trustees should be able to provide personal advice to their members about their interests in the fund, including when they are transitioning to retirement.

“It is in my view in the interests of superannuation fund members to be able to get good personal advice from their fund,” Michelle Levy clarified in her 267-page final report.

Related Posts

Image: magann/stock.adobe.com

New year adviser losses spread across 161 licensees

by Keith Ford
January 12, 2026
0

According to the latest Padua Wealth Data numbers, while there was a net loss of 223 advisers for the period...

Image: Benjamin Crone/stock.adobe.com

Shield liquidators given go ahead to sell off holdings

by Keith Ford
January 12, 2026
0

In an update to unitholders late last year, Jason Tracy of Alvarez & Marsal said the Federal Court had made...

‘Conversion friction’ costing firms’ revenue: whitepaper

by Alex Driscoll
January 12, 2026
0

CLSR, regulatory and licensee fees are all well-known expenses and stressors for financial advice firms, and while it is true these conditions...

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

VIEW ALL
Promoted Content

Innovation through strategy-led guidance: Q&A with Sheshan Wickramage

What does innovation in the advice profession mean to you?  The advice profession is going through significant change and challenge, and naturally...

by Alex Driscoll
December 23, 2025
Promoted Content

Seasonal changes seem more volatile

We move through economic cycles much like we do the seasons. Like preparing for changes in temperature by carrying an...

by VanEck
December 10, 2025
Promoted Content

Mortgage-backed securities offering the home advantage

Domestic credit spreads have tightened markedly since US Liberation Day on 2 April, buoyed by US trade deal announcements between...

by VanEck
December 3, 2025
Promoted Content

Private Credit in Transition: Governance, Growth, and the Road Ahead

Private credit is reshaping commercial real estate finance. Success now depends on collaboration, discipline, and strong governance across the market.

by Zagga
October 29, 2025

Join our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.

Poll

This poll has closed

Do you have clients that would be impacted by the proposed Division 296 $3 million super tax?
Vote
www.ifa.com.au is a digital platform that offers daily online news, analysis, reports, and business strategy content that is specifically designed to address the issues and industry developments that are most relevant to the evolving financial planning industry in Australia. The platform is dedicated to serving advisers and is created with their needs and interests as the primary focus.

Subscribe to our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.

About IFA

  • About
  • Advertise
  • Contact
  • Terms & Conditions
  • Privacy Collection Notice
  • Privacy Policy

Popular Topics

  • News
  • Risk
  • Opinion
  • Podcast
  • Promoted Content
  • Video
  • Profiles
  • Events

© 2026 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited

No Results
View All Results
NEWSLETTER
  • News
  • Opinion
  • Podcast
  • Risk
  • Events
  • Video
  • Promoted Content
  • Webcasts
  • About
  • Advertise
  • Contact Us

© 2026 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited