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Demand for scaled advice growing: UniSuper

The number of younger members seeking financial and insurance advice through their super fund is growing, according to industry super fund UniSuper.

The fund said its scaled advice offering had seen a 20 per cent year-on-year increase, “having gained significant traction as a cost effective and simple way to receive tailored financial advice” on one or two particular facets of a member’s finances.

“More and more Australians are seeking financial advice and turning to their super fund in the first instance,” said UniSuper executive manager Jack McCartney.

“It’s important to make advice accessible, and available through various channels, for members and their families at all life stages. We have invested in our service model for this reason – opening more financial planning offices and broadening our digital and online support.”

According to the fund, the growth in scaled advice is being led by members in their 40s.