Canstar reveals Aussie life insurance trends

Canstar has revealed the results of an analysis of 10,000 online searches on its website over the 12 months to 31 August, showing what Australians look for in life insurance policies.

Canstar’s analysis found that the most common occupation group identified from the searches was white collar professionals (25 per cent), followed by senior white collar executives (21 per cent).

Clerical roles (14.5 per cent) were the next most commonly identified, while less than 10 per cent of online search identified as blue collar or being in a blue-collar occupation.

Canstar editor-in-chief Justine Davies said 35, 40 and 45 are the three most common ages for people to be searching for life insurance.

“Approximately one-third of all searches are from those three year groups alone,” she said.

“Probably not surprisingly, the years between 30 and 40 overall account for a large portion of the visitors to our life insurance comparison tables.


“It’s a time of life when many people are taking on debts, building their careers and, of course, increasing their family size.”

Canstar’s analysis also found that income protection insurance attracted the highest volume of searches (52 per cent), followed by term life insurance (27 per cent), total and permanent disability insurance (12 per cent), and trauma insurance (9 per cent).

Canstar reveals Aussie life insurance trends
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Adrian Flores

Adrian Flores

Adrian Flores is a deputy editor at Momentum Media, focusing mainly on banking, wealth management and financial services. He has also written for Public Accountant, Accountants Daily and The CEO Magazine.

You can contact him on [email protected].

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