How financial advisers can grow their reach through social media with Ben Nash

In the latest episode of The ifa Show, Pivot Wealth founder Ben Nash joins host Keith Ford to break down the secrets to leveraging digital platforms for business growth and client engagement while dealing with the compliance challenges that come with professionals communicating in the digital realm.

podcast

podcastAugust 14, 2025By Robyn Tongol

Nash highlights that his journey into content marketing began as a deliberate strategy to generate leads independently of traditional referral networks and offers practical advice for others venturing into the social media space, suggesting they start by mastering one content format before expanding.

Tune in to hear:

Why focus and consistency are key to building traction in online content.
How prioritising authenticity is a better method than trying to game the algorithm when building an audience.
Whether getting labelled a “finfluencer” is a drawback for a professional adviser.
How you can help prospective clients engaging with your content prepare for the advice process.

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class="b-poll__results__options__text">Yes, but just a few</div> </div> <div class="b-poll__results__pic"> <div class="b-poll__results__pic__bar" style="width: 44.3%; background-color: #000000"> <span>44.3%</span> </div> </div> <div class="b-poll__results__options"> <div class="b-poll__results__options__text">Not sure yet</div> </div> <div class="b-poll__results__pic"> <div class="b-poll__results__pic__bar" style="width: 3.4%; background-color: #000000"> <span>3.4%</span> </div> </div> <div class="b-poll__results__options"> <div class="b-poll__results__options__text">No, but some are close</div> </div> <div class="b-poll__results__pic"> <div class="b-poll__results__pic__bar" style="width: 9.8%; background-color: #000000"> <span>9.8%</span> </div> </div> <div class="b-poll__results__options"> <div class="b-poll__results__options__text">None</div> </div> <div class="b-poll__results__pic"> <div class="b-poll__results__pic__bar" style="width: 25.2%; background-color: #000000"> <span>25.2%</span> </div> </div>  </div> <div class="b-poll poll-link"><a href="/polls/client-div-296-impact" class="cta-view-all">See details <img src="https://www.ifa.com.au/media/templates/site/momentum/images/view-all-thick_w17bmn.svg" alt="view all thick" class="view-all-thick" width="10" height="10"></a></div> </div> <script> jQuery(document).ready(function() { jQuery('#voteBtn').on('click',function(){ //get checked radio button let checkedOpt = jQuery('input[name="poll-option"]:checked').val(); let request = { 'option' : 'com_ajax', 'plugin' : 'poll', 'pollId' : '4', 'optId' : checkedOpt, 'format' : 'json' }; jQuery.ajax({method: "POST",url: "/index.php",data: request}).done(function(data){ let result = data.data[0]; result = JSON.parse(result); if(result.state) { //replace poll with result let resultData = result.data; let pollclass = 'b-poll__results'; let poll = jQuery('.'+pollclass); poll.empty(); let count = 0; let resultString = ''; let votesTotal = 0; $.each(resultData.votes,function(){votesTotal+=parseFloat(this) || 0;}); // resultString += '<p class="b-poll_desc"></p>' for(let i = 0; i < resultData.title.length; i++) { let percent = ((resultData.votes[i]/votesTotal)*100).toFixed(2); resultString += '<div class="'+pollclass+'__options">'; resultString += '<div class="'+pollclass+'__options__text">'+resultData.title[count]+'</div>'; resultString += '</div>'; // resultString += '<div class="'+pollclass+'__results__percentage" role="progressbar" style="width: '+percent+'%; background-color:'+resultData.color[count]+'" aria-valuenow="'+resultData.votes[count]+'" aria-valuemin="0" aria-valuemax="100">'+percent+'%</div>'; resultString += '<div class="'+pollclass+'__pic">'; resultString += '<div class="'+pollclass+'__pic__bar" style="width: '+percent+'%; background-color:'+resultData.color[count]+'" aria-valuenow="'+resultData.votes[count]+'" aria-valuemin="0" aria-valuemax="100"><span>'+percent+'%</span></div>'; resultString += '</div>'; // resultString += '<label>'+resultData.title[count]+'</label>'; // resultString += '<div class="progress"><div class="progress-bar" role="progressbar" style="width: '+percent+'%; background-color:'+resultData.color[count]+'" aria-valuenow="'+resultData.votes[count]+'" aria-valuemin="0" aria-valuemax="100">'+percent+'%</div></div>'; count++; } // resultString += '<div class="poll-total-votes"><b>Total Votes</b>: '+votesTotal+'</div>'; poll.html(resultString); } else { alert(result.error); } }); }); jQuery('.b-poll .poll-option').click(function() { var radioInput = jQuery(this).find('.radio-wrapper input'); radioInput.prop('checked', true); }); }); </script><div id="eventsside_ajax" class="w-100 ajaxv2-element" style="background-color:#f3f3f3" data-modtype="mod_custom" data-modname="CUSTOM-EVENTS-SIDEBAR-ALL-IFA" data-rcal="w-100" data-rcor="" data-onready="1" > <div class="module-loader-container " style='height: 471px' > <div class='module-loader'></div> </div> </div> </aside> </div> 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b.toString(16)).slice(-2)).join(''); return hashHex; } jQuery('#mc-embedded-subscribe-form').submit(function(){ var email = jQuery(this).find('input[type=email]')[0].value; if(ValidateEmail(email)) { // sha256(email).then(function(hash){document.cookie = "mcEmail="+hash;}); sha256(email).then(function(hash){document.cookie = "mcEmail="+hash; jQuery("#mce-MMERGEEM").val(hash); jQuery('#mc-embedded-subscribe-form').unbind(); jQuery('#mc-embedded-subscribe-form').submit(); }); } return true; }); jQuery('.fabrikForm').click(function() { var formID = this.id; formID = formID.replace ( /[^\d.]/g, '' ); jQuery(this).find('input').each(function(){ var element = jQuery(this); var label = jQuery("label[for='"+element.attr('id')+"']").text(); // console.log(label); var placeholder = element.attr('placeholder'); if(placeholder != undefined){ if ((placeholder.indexOf('Email') > -1) || (placeholder.indexOf('email') > -1) || (label.indexOf('email') > -1) || (label.indexOf('Email') > -1) ) { var email = element.val(); if(ValidateEmail(email)){ sha256(email).then(function(hash){document.cookie = "fbEmail="+hash;}); sha256(email).then(function(hash){document.cookie = "utm_emailID="+hash+";path=/";}); // console.log(email); } } } }); }); </script>  <style> /* The container */ .fabrikForm .container { display: block; position: relative; padding-left: 35px; margin-bottom: 12px; cursor: pointer; font-size: 16px; -webkit-user-select: none; -moz-user-select: none; -ms-user-select: none; user-select: none; text-align: left; } /* Hide the browser's default checkbox */ .fabrikForm .container input { position: absolute; opacity: 0; cursor: pointer; height: 0; width: 0; } /* Create a custom checkbox */ .fabrikForm .checkmark { position: absolute; top: 0; left: 0; height: 25px; width: 25px; background-color: #eee; } /* On mouse-over, add a grey background color */ .fabrikForm .container:hover input ~ .checkmark { background-color: #ccc; } /* When the checkbox is checked, add a blue background */ .fabrikForm .container input:checked ~ .checkmark { background-color: #2196F3; } /* Create the checkmark/indicator (hidden when not checked) */ .fabrikForm .checkmark:after { content: ""; position: absolute; display: none; } /* Show the checkmark when checked */ .fabrikForm .container input:checked ~ .checkmark:after { display: block; } /* Style the checkmark/indicator */ .fabrikForm .container .checkmark:after { left: 9px; top: 5px; width: 7px; height: 13px; border: solid white; border-width: 0 3px 3px 0; -webkit-transform: rotate(45deg); -ms-transform: rotate(45deg); transform: rotate(45deg); } </style> <script type="text/javascript"> jQuery(document).ready(()=>{ jQuery("form.fabrikForm label.checkbox").addClass("container"); jQuery("form.fabrikForm label.checkbox span").addClass("checkmark"); jQuery("form.fabrikForm label.checkbox").prepend(jQuery("form.fabrikForm label.checkbox span").text()); jQuery("form.fabrikForm label.checkbox span").text(""); }); jQuery(document).ready(()=>{ var observerAjx=function(id, data){ let observer = new IntersectionObserver(function(entries) { if (entries[0].intersectionRatio > 0) { let request = { 'option': 'com_ajax', 'plugin': 'ajaxmodule', 'module_name': `${data.modname}`, 'module_type': `${data.modtype}`, 'format': 'json' }; jQuery.ajax({ type: "GET", url: "/?" + jQuery.param(request), success: function(response) { jQuery('#'+id).html(response).removeClass(data.rcal) .removeAttr('style') .find('div:first').removeClass(data.rcor);; } }); observer.unobserve(entries[0].target); } }, { threshold: [0] }); observer.observe( document.getElementById(id) ); } jQuery('.ajaxv2-element').each(function() { let data = jQuery(this).data(); observerAjx(jQuery(this).attr('id') ,data); }); }); </script> <script> function zonesIsMobile() { if(/Android|webOS|iPhone|iPad|iPod|BlackBerry|IEMobile|Opera Mini/i.test(navigator.userAgent)) { return true } return false; } if (zonesIsMobile()) { const gutters = document.getElementById("b-gutterzone-zoneunit"); gutters.remove(); const popup = document.getElementById("mmk-popup-screen"); popup.remove(); // const leaderboard = document.getElementById("b-topLeaderboard-zoneunit"); // leaderboard.remove(); } else { const interscroller = document.getElementById("interscroller-zoneunit"); if (interscroller != null) { interscroller.remove(); } const tabletSkinBlock = document.getElementById("tabletSkinBlock-zoneunit"); if (tabletSkinBlock != null) { tabletSkinBlock.remove(); } } if (zonesIsMobile()){ jQuery('.mob-lazy').attr('loading', 'lazy'); } </script> </body> </html>