Nash highlights that his journey into content marketing began as a deliberate strategy to generate leads independently of traditional referral networks and offers practical advice for others venturing into the social media space, suggesting they start by mastering one content format before expanding.
Tune in to hear:
- Why focus and consistency are key to building traction in online content.
- How prioritising authenticity is a better method than trying to game the algorithm when building an audience.
- Whether getting labelled a “finfluencer” is a drawback for a professional adviser.
- How you can help prospective clients engaging with your content prepare for the advice process.
