Fraser joins host Sarah Kendell on his episode of The ifa Show to share why he finds this such an effective tool for communicating with prospective and current clients, how he’s grown his listenership, and what tips he would give to advisers looking to enter the podcasting realm.
He also addresses how this medium differs to traditional forms of marketing, why podcasts are useful for meeting regulatory compliance, and what he predicts the financial advice space will look like over the next decade.
A few organisations have been disrupting using video content and automated newsletters since 2016
Elders is one I can think of
Funny how a pandemic fasttracks podcast use however you will need more than podcasts to create multi specialises content for Gen Xs and Gen Z clients