Debunking the estate planning myth
While the financial planning industry is undergoing significant structural change, negative sentiment, increased compliance costs and falling practice valuations, a new breed of progressive advisers have identified and embraced new income streams from collaborative services to their practices, one of them being ‘estate planning facilitation’.
For the most part, estate planning has been an untapped market for financial advisers, because it is traditionally seen within the domain of the legal profession.
As a result, most financial planners merely footnote estate planning discussions with their clients, usually with a recommendation in a statement of advice that the client discusses their testamentary wishes with their lawyer.
However, the reality is that most lawyers are not qualified nor experienced to deal with a holistic range of estate planning issues that planners often see within their clients’ affairs. For example, most lawyers are not capable of navigating superannuation death benefits post the 2017 reforms, particularly with SMSFs with pension and accumulation balances, nor Centrelink, aged care or taxation issues arising on death.
It is no wonder that there is a massive disconnect between the growing need for estate planning services, driven by an ageing population, progressive increases in dementia rates and blended families, and access by clients to cost effective holistic estate planning advice, particularly in regional areas.
Most planners perceive that estate planning services constitute “legal advice” and therefore off-limits as a service opportunity. However in practice, nothing could be further from the truth and more creative financial planners are exploring the benefits of delivering estate planning facilitation services within their practices, not only to provide a supplementary income but as a means of strengthening their client relationships, building a bridge to the client’s family beneficiaries and cross-selling existing financial planning and allied services.
Under the legal profession uniform law in each state, the definition of “engaging in legal practice” and the provision of “legal advice” includes the practice of law and providing legal services. This has typically meant the creation of a legal document ( e.g. will) and the provision of advice about the legal consequences of a client’s affairs. However, such “advice”, in the context of estate planning, is the conclusion of a detailed fact-finding process that in itself is not a legal activity.
A lawyer who undertakes estate planning activities spends most of their time with clients, engaged in this fact-finding process with the result that the bulk of their fees are charged for activities that do not constitute "legal advice". For example, the following discussions between lawyers and their clients do not constitute legal advice:
• the appointment and selection of an executor, substitute executor or alternative executor;
• executor’s remuneration;
• choice and selection of guardians and trust appointors,
• identification of beneficiaries and their special needs or circumstances;
• successor beneficiaries;
• the distribution and control of assets to beneficiaries;
• vesting ages;
• the identification of the client's assets, ownership structures and the entities that control those assets;
• superannuation interests;
• family relationship conflicts;
• potential relationship breakdowns, financial solvency and asset protection issues; and
• possible incapacity, etc.
Financial planners, in particular, are typically in the best position to navigate these issues because much of this information is usually within their files as part of their “know your client” duty. Because estate planning conversations are about events at a future point in time, the estate planning process is very much within the paradigm of the financial planning process. That is, it is directed towards developing a documented strategy of achieving the client’s long-term future goals relating to the happening of an inevitable future event – disability and death!
The most common misconceptions and barriers raised by planners entering this market are that an estate planning service is either a legal activity that affords limited participation, that they are not skilled at having estate planning conversations with their clients or that there are no revenue opportunities available. As a result, the traditional relationship between the planner, lawyer and client is at best a collaborative arrangement with limited revenue opportunity or at worst a mere referral to a lawyer with no financial benefit or reward to the planner.
In contrast, estate planning facilitation is a carefully prepared and orchestrated process of the adviser project managing and co-ordinating the entire estate planning process directly with their clients and in their offices for which they charge either a separate fee for that service or which is incorporated into a composite annual service fee, charged to their clients. The primary object of this process is not to give advice, but to search out and identify estate planning issues and to motivate clients to embark upon the journey of solving those issues with collaborative legal advice and documentation.
There are a number of online estate planning service models currently in the market. However, they primarily focused on allowing advisers to create and purchase online wills and powers of attorney with the limited opportunity to connect with a lawyer for advice. In reality, these models draw the adviser and their client into the control and domain of the lawyer. Few online systems allow the adviser to navigate and control estate planning conversations in a truly holistic manner from concept to completion and with the ability to uncover unmet estate planning needs within their clients’ affairs.
Those advisers who have moved into the arena of estate planning facilitation have reported charging upfront estate planning fees of between $2,000 and $8,000 per client together with an annual review fee of around $500 per client per annum. In addition, they have reported greater client engagement with the added benefit of picking up new work from family members and business associates who are often brought into the succession and estate planning facilitation process.
Many advisers have also reported better work satisfaction because estate planning facilitation carries no administration or compliance burden, nominal upfront costs to introduce within their practice and no legal responsibility if managed correctly with a competent estate planning lawyer.
In the current, post-Hayne royal commission environment there is growing drive to press clients away from financial planners and into the arms of institutional investment houses, particularly for non-strategic investment advice. Estate planning facilitation provides the opportunity for advisers to combat this drive and to re-position themselves as truly independent, professional and focused on meeting the best interests of all of their clients’ affairs as part of their wealth management.
Chris Hill, director, Hill Legal
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