The iconic AMP buildings of Sydney’s harbour-front skyline have been given a revamp and now feature the company’s new ‘spark’ logo, which was unveiled as part of a rebrand following AMP’s merger with former rival AXA in 2011.
Both skyscrapers are now crowned with LED technology-enabled rooftop signs that give the ‘spark’ an animated, fluid effect.
AMP’s marketing team says the new signs are an appropriate addition in a milestone year for the financial services giant.
“The AMP building in Circular Quay was Sydney’s first skyscraper – turning 50 this year – and it will now be the first to feature animation signage technology on Sydney Harbour,” said AMP’s brand director, Helen Livesey. “We’ve had overwhelming support for the AMP spark from customers, consumers, employees and our financial advice network and we’re excited about rolling it out to the highly visible locations.”
While the new signs feature cutting-edge technology, they have also helped reduce AMP’s carbon footprint, using 35 per cent less power than the original signs.
AMP’s offices in Melbourne and Canberra are also set to receive a makeover, with LED-based signs to be installed at these locations in the near future.
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