From the Editor – Change for the better
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From the Editor – Change for the better


Publishing, like financial services, is constantly evolving. Stand still and you’ll be left behind.

In fact, evolution has certainly been a consistent theme during the three weeks since I took over the role of editor of ifa magazine.

As you may be aware, ifa has been acquired by Sterling Publishing in a deal concluded in October. With the new ownership will come a fresh view on how we can continue to deliver opinion and analysis of significant industry developments.

While I’m relatively new to the financial planning industry, I’ve spent the past 10 years of my career as a journalist focusing on the mortgage broking industry, so I’m well versed in the challenges and opportunities that regulatory and legislative changes bring.

Change means different things to different people. For some it represents the end of the line – a barrier that can’t be overcome. For others it is a golden opportunity to win new clients, expand service and product propositions and grow a business’ bottom line.

As the financial planning industry changes, so too will ifa. We’re currently in the middle of a major re-assessment and re-definition of ifa magazine, with our first decision being to move the magazine to a monthly cycle.

Over the coming months you’ll see a transition in the content of ifa magazine. As the industry adapts to evolving market conditions, so too will the focus of this publication and I’d welcome your feedback on what you’d like to see change – and remain the same – in this leading title.

I was fortunate to spend three days on the Gold Coast in the last few days of October at the Association of Financial Advisers (AFA) conference, and I was buoyed by the level of optimism in the market despite the uncertainty surrounding FOFA.

The thought leadership of Richard Klipin, CEO of the AFA, plus the myriad speakers at the event highlighted an industry that’s confident in its skin and bullish about the potential for growth in the years ahead as consumers’ financial needs evolve.

Any industry sector in a period of flux will endure some growing pains but these, by and large, will benefit the industry in the long term.

As we assess how we can improve ifa, I’d value your feedback and insight. Please feel free to contact me on 02 9922 3300 or email This email address is being protected from spambots. You need JavaScript enabled to view it..


Phillip Tarrant

From the Editor – Change for the better
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