X
  • About
  • Advertise
  • Contact
Get the latest news! Subscribe to the ifa bulletin
  • News
  • Opinion
  • Podcast
  • Risk
  • Events
  • Video
  • Promoted Content
  • Webcasts
No Results
View All Results
  • News
  • Opinion
  • Podcast
  • Risk
  • Events
  • Video
  • Promoted Content
  • Webcasts
No Results
View All Results
No Results
View All Results
Home News

AFCA argues few Aussie investors are ‘genuinely wholesale’

The complaints authority has used its appearance at a parliamentary hearing to reinforce the need for stronger consumer protections and a higher bar to meet wholesale investor status – with advisers needing to ensure clients are properly classified.

by Keith Ford
October 8, 2024
in News
Reading Time: 3 mins read
Share on FacebookShare on Twitter

Speaking at a parliamentary joint committee on corporations and financial services inquiry hearing into the wholesale investor and wholesale client tests on Friday, lead ombudsman for investments and advice at the Australian Financial Complaints Authority (AFCA), Shail Singh, said AFCA can only investigate consumer harm related to wholesale clients where they have been misclassified.

“AFCA’s jurisdiction is limited to investigating and resolving complaints from retail consumers. This extends to issues with retail consumers that have been incorrectly classified as wholesale or sophisticated investors,” Singh said.

X

“However, where we see complaints from consumers that have been classified correctly as wholesale investors, we exercise our discretion to exclude those complaints from the AFCA service.”

Noting that the complaints authority is focused on the “harm that flows” from financial firms incorrectly applying the wholesale and sophisticated investor tests, he highlighted that since 2018, AFCA has only received around 140 complaints on this issue – just 0.6 per cent of all investments and advice complaints.

“AFCA’s experience is that current wholesale client and sophisticated investor tests play a fundamental role in the financial services law as they set the threshold where key consumer protections apply,” Singh said.

“They also operate as a barrier to entry for access to certain high-risk, complex products and wholesale investment markets. Relatively few Australian investors are genuinely wholesale investors, in our opinion, in the sense that they do not have the level of sophistication or the resources to understand the risks inherent in wholesale investments.

“We consider that the current retail, wholesale regulatory settings that are fit for purpose would include simple and easy to apply wholesale tests and clarify that the obligation should rest with the financial firm, not the investor, to determine whether a wholesale designation is appropriate individual investor.”

Responding to concerns from the committee that there has been misuse of accounting certificates that result in investors being wrongly classified as wholesale, Singh said advisers need to make sure their clients do fit the definition.

“We do take the view that the adviser … it’s not merely enough that they just look at the certificate and say, ‘Well, the $2.5 million mark’s being hit’, they still need to check this particular consumer understands the consequences of being classified wholesale. They have ethical duties to do so as well,” he said.

This stance is in line with the complaints body’s submission to the inquiry in May, in which it argued there needs to be “a high barrier to entry and restrictions into the wholesale client space”.

AFCA has not put a dollar amount on what the thresholds should be, however, it was clear that financial advisers and financial firms more broadly cannot simply rely on “passive acceptance” of investor attestations.

“Regardless of where the threshold is ultimately set, it is essential that the adviser retains the records and responsibility for proactive engagement and discussion with their client as to their retail/wholesale status,” AFCA said in its submission.

“We note earlier reviews contemplated regulatory settings involving upfront client consents excluding future access to [internal dispute resolution] and to AFCA. Such an approach would shift the onus from the financial firm – who is best placed to make the assessment and understand the implications of wholesale designation – to the consumer/investor.”

Related Posts

Parliament house

Alternative qualifications pathway drafting error fix passes Parliament

by Keith Ford
December 1, 2025
0

The changes, which the FAAA called "important amendments", ensure that existing advisers who have relied on the alternative qualifications pathway,...

Image: Capital Haus

‘Brand and heritage’: Capital Haus snags Adelaide firm, launches UHNW service

by Keith Ford
December 1, 2025
0

According to Capital Haus, the acquisition furthers its ambition to “redefine the financial advice sector” and provide clients concierge-style management...

cyber strategy

Implementation key to winning over AI sceptics

by Alex Driscoll
December 1, 2025
0

Much news coverage in the adviser space the last 12 months has been dominated by discussions around the uses and...

Comments 25

  1. Anonymous says:
    1 month ago

    Update: with AFCA publishing its view in June 25 it is now appparent in Oct that the system is broken. After many years as being classified as sophisticated ( vs wholesale) and buying a selling bonds for > 10 years, Accts now are saying limit is $10M. Bond Company saying no Cert no trading. End of business for me and many others.  Dont know the answer but Industry experts need to fix the law. Probably too late for me.

    Reply
  2. Anonymous says:
    1 year ago

    Good to hear an influential (politically) body such as AFCA calling for the most sensible adjustment only – professional judgement to be applied to the determination of a person’s wholesale status. Leave the thresholds where they are but ensure the person giving the advice can confidently conduct the advice under the wholesale client regime 

    Reply
  3. Anonymous says:
    1 year ago

    Did the Senate hear why it takes AFCA 12 months to decide whether they will consider a complaint. It is farcical that AFCA is quick to criticise and yet so slow to look within.

    Reply
  4. I don't know says:
    1 year ago

    OK, AFCA… is it OK if a HNW wanted to be treated as “retail”? Will you permit them? Or, would you prefer to continue to dictate and make life miserable for most of us (clients and advisers) with your arbitrary imposition of “sophisticated” that is based on an arithmetic figure, plucked from your you-know-where.

    Reply
  5. Anonymous says:
    1 year ago

    AFCA is quite correct that the wholesale investor definition is being misused. But AFCA is also part of the problem that causes widespread misuse of that definition. 

    Professional retail advice is excessively regulated to the point where it is too complex and expensive for most consumers. The excessive layers of regulation don’t provide extra consumer protection. They just provide an incentive for consumers to use unregulated or lightly regulated advice that is more likely to cause them harm.

    AFCA should be one of the many layers of excessive regulation removed from professional financial advice. It should be for financial products only. Accountants and lawyers aren’t subject to AFCA. Neither should professional financial advisers be.

    Reply
    • Anonymous says:
      1 year ago

      AFCA do not regulate advice. They act as an external dispute resolution service, to help avoid court. 

      Reply
      • Anonymous says:
        1 year ago

        Regardless of the semantics, AFCA unnecessarily adds to the cost and complexity of professional financial advice. As a result, more consumers are “nudged” away from professional financial advice and towards harmful alternatives.

        Reply
      • Anonymous says:
        1 year ago

        Technically you are correct, but AFCA needs to be pulled into line. They certainly influence the way in which advice is provided and often rule in a way that no court ever would, to the detriment of the financial firm.

        Reply
    • Anonymous says:
      1 year ago

      Unlike accountants and lawyers, the vast majority of advisers do not have a professional qualification. Hence, the issue with being classified as a “professional financial adviser”.

      Reply
      • Anonymous says:
        1 year ago

        This is Incorrect. All licensed financial advisers now have to have professional qualifications and there are only a handful left who don’t. They have been asssessed in other ways and passed a competency exam.

        Reply
        • Anonymous says:
          1 year ago

          Professional = degree holder. Less than 17% of advisers currently hold a degree, according Adviser Ratings.

          Reply
      • Anonymous says:
        1 year ago

        Those with BS diplomas, dislike away.

        Reply
    • Anonymous says:
      1 year ago

      AFCA are a Kangaroo court that makes up rules as it goes to ensure clients get compo when often the claims are frivolous

      Reply
  6. desk jockey says:
    1 year ago

    I think all ‘wholesale’ investors should obtain their advice from super fund call centres

    Reply
  7. Anonymous says:
    1 year ago

    I have provided investment advice to HNW clients for years, been a financial planner & owned my practice, and have a relevant degree. Currently having a work hiatus. I do not qualify as wholesale as I don’t currently meet the $$$. My client has no idea about investing, but they’ve done a bit of googling and got a letter from their accountant… 

    Reply
    • Anonymous says:
      1 year ago

      This is the problem!

      Rather than a test of net worth there should be a test of someone’s knowledge and capacity to understand complex financial product and market information/behaviour. This is always assessed by an adviser when they take on a client, but the ATO or MoneySmart could have a test that someone sits and provides them with a certificate confirming a high level of comprehension as a baseline. A few months ago Money Magazine and/or Effie Zahos had quite a simple but thorough multiple choice quizz that did just that!

      Reply
      • Anonymous says:
        1 year ago

        s761GA of the Corporations Act.

        However, this is vague in how ASIC or AFCA will have comfort in the Sophisticated Investor being assessed and therefore making reliance on accounts certificates the preferred option due to its clarity

        Reply
  8. Whatif says:
    1 year ago

    What if the consumer was allowed to make an informed choice?
    (after all, they are already making a choice in relation to getting advice or not getting advice)

    Reply
    • Anonymous says:
      1 year ago

      Sorry, AFCA does not think consumers are smart enough. Only AFCA is smart.

      Reply
  9. Anonymous says:
    1 year ago

    I have a different view. A brand new client needs much protection. Getting a brand Sydney new client to agree to being wholesale is not hard with an accountant who is happy to sign off, most Sydneysiders qualify. That process needs close scrutiny and very informed consent. My different view is this: After say 5 years of investments and good understanding and education, there should be an “informed and experienced investor” consent which allows a longer term relationship to be conducted without red tape

    Reply
  10. Anonymous says:
    1 year ago

    Yet, you can see an accountant, lawyer or doctor without having to obtain written advice.

    Reply
  11. William Mills says:
    1 year ago

    I agree with AFCA as I have come across very few clients with the financial capacity to understand the risk with wholesale investments. The dollar value is irrelevant, it is understanding the risk that is important. 

    Reply
  12. Anonymous says:
    1 year ago

    Agree with AFCA, $ figures does not make a Professional Investor.

    Reply
  13. Anonymous says:
    1 year ago

    Couldnt agree more. An arbitrary dollar based threshold has nothing to do with a clients ability to make an informed choice or direction. The Code of Ethics needs to be applied and sanctions imposed where it is evident that the clients understanding or financial literacy have not been considered as part of the advice process.

    Reply
  14. Anonymous says:
    1 year ago

    Wow! Shock horror! It’s about time something was done to address this issue loophole. ASIC, are you taking notes?  

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

VIEW ALL
Promoted Content

Private Credit in Transition: Governance, Growth, and the Road Ahead

Private credit is reshaping commercial real estate finance. Success now depends on collaboration, discipline, and strong governance across the market.

by Zagga
October 29, 2025
Promoted Content

Boring can be brilliant: why steady investing builds lasting wealth

Excitement sells stories, not stability. For long-term wealth, consistency and compounding matter most — proving that sometimes boring is the...

by Zagga
September 30, 2025
Promoted Content

Helping clients build wealth? Boring often works best.

Excitement drives headlines, but steady returns build wealth. Real estate private credit delivers predictable performance, even through volatility.

by Zagga
September 26, 2025
Promoted Content

Navigating Cardano Staking Rewards and Investment Risks for Australian Investors

Australian investors increasingly view Cardano (ADA) as a compelling cryptocurrency investment opportunity, particularly through staking mechanisms that generate passive income....

by Underfive
September 4, 2025

Join our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.

Poll

This poll has closed

Do you have clients that would be impacted by the proposed Division 296 $3 million super tax?
Vote
www.ifa.com.au is a digital platform that offers daily online news, analysis, reports, and business strategy content that is specifically designed to address the issues and industry developments that are most relevant to the evolving financial planning industry in Australia. The platform is dedicated to serving advisers and is created with their needs and interests as the primary focus.

Subscribe to our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.

About IFA

  • About
  • Advertise
  • Contact
  • Terms & Conditions
  • Privacy Collection Notice
  • Privacy Policy

Popular Topics

  • News
  • Risk
  • Opinion
  • Podcast
  • Promoted Content
  • Video
  • Profiles
  • Events

© 2025 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited

No Results
View All Results
NEWSLETTER
  • News
  • Opinion
  • Podcast
  • Risk
  • Events
  • Video
  • Promoted Content
  • Webcasts
  • About
  • Advertise
  • Contact Us

© 2025 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited