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CountPlus announces new CEO

The listed advice group has also confirmed a new chief financial and operating officer.

CountPlus has announced the appointment of Hugh Humphrey as its new chief executive that will take effect from 1 July 2022.

Mr Humphrey brings over 20 years of experience to the group having previously worked as general manager of NAB’s consumer bank, as well as general manager and executive general manager at CBA Wealth Management Advice.

“Hugh’s experience across strategic growth, digital and transformation capabilities, along with his vision for the future of advice as well as leading teams across accounting and related services are key attributes the board identified as critical for the company’s ongoing success,” chairman Ray Kellerman said.

“During his 20-plus year career in financial services, Hugh has specialised in wealth management at leading firms including National Australia Bank, Commonwealth Bank, and AMP.

“The growth of CountPlus and its people will benefit from Hugh’s leadership and industry experience.”

The appointment comes after CountPlus announced in February that a new employment agreement would not be entered with then-CEO and managing director, Matthew Rowe.


“Over the last several years, I have observed a rejuvenated CountPlus and Count Financial, and I feel privileged to join this strong Company with a known culture of growth and professional excellence,” Mr Humphrey said.

“I’m looking forward to getting started so that we can work to deliver positive client outcomes every day while also delivering returns for our shareholders.”

Meanwhile Laurent Toussaint, who worked as interim CEO over the last few months, has been promoted to chief financial and operating officer.

“On behalf of the board and CountPlus, I congratulate Laurent Toussaint on his well-deserved promotion,” Mr Kellerman added.

“We thank Laurent for his commitment as interim CEO over several months.”

Mr Touissant said of the promotion: “I’m delighted to accept the expanded responsibilities of chief financial and operating officer as we work together to lead CountPlus into its next stage of development and growth.”

Neil Griffiths

Neil Griffiths

Neil is the Deputy Editor of the wealth titles, including ifa and InvestorDaily.

Neil is also the host of the ifa show podcast.