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North launches new app to boost engagement with client and adviser

The investment platform’s new app is available now.

North has announced a new client app in a bid to make it easier for clients to stay connected to their financial adviser and investments.

North said the new feature allows clients to keep track of their super, pension and investment accounts, monitor the performance of their investments and check transaction statements and beneficiaries.

“Providing a great technology experience helps North clients stay connected with their investments and facilitates stronger engagement with their adviser,” AMP director of platforms Edwina Maloney said.

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“We’re working to add further capability to the app, including features such as digital consent, and functionality for clients to change their address and bank details.

“Building this core functionality into the client app will simplify the administrative process for advisers and clients, allowing more time for the delivery of strategic advice.”

The new feature comes after Adviser Ratings’ Landscape report released last week, which looked at how financial advice has been impacted by the changing nature of wealth management through a number of projects including over 40,000 surveys of advisers and consumers, found that advisers intend to use investment platforms more in 2022 to “service clients more effectively and efficiently”.

Over 50 per cent also said they aim to increase ESG exposure this year.

Meanwhile in April, after adding 13 more ESG options to its menu, North reported that assets under management (AUM) for its ESG options has grown 6.5 times faster than non-ESG investments over the last calendar year.

North’s ESG investment range increased to almost $600 million over the last 12 months to 31 December 2021.

North launches new app to boost engagement with client and adviser
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Neil Griffiths

Neil Griffiths

Neil is the Deputy Editor of the wealth titles, including ifa and InvestorDaily.

Neil is also the host of the ifa show podcast.

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