X
  • About
  • Advertise
  • Contact
Get the latest news! Subscribe to the ifa bulletin
  • News
  • Opinion
  • Podcast
  • Risk
  • Events
  • Video
  • Promoted Content
  • Webcasts
No Results
View All Results
  • News
  • Opinion
  • Podcast
  • Risk
  • Events
  • Video
  • Promoted Content
  • Webcasts
No Results
View All Results
No Results
View All Results
Home News

AFA announces new CEO

The Association of Financial Advisers (AFA) has confirmed the appointment of a new chief executive.

by Neil Griffiths
July 26, 2021
in News
Reading Time: 1 min read
Share on FacebookShare on Twitter

Helen Morgan-Banda, who most recently worked as CEO of the Law Society of New Zealand and CEO of the Royal New Zealand College of General Practitioners, will commence her role with the AFA from 2 August.

“Over the course of her career, Helen has managed significant disruption, akin to that currently being experienced by financial advisers,” AFA national president, Michael Nowak, said.

X

“She has demonstrated a deep understanding of the issues being faced by our members and the broader industry and we believe she is the right person to lead us into the future.”

Ms Morgan-Banda will take over from Phil Anderson who has worked as acting CEO for the past six months.

“Phil has essentially performed two demanding roles while we were engaged in the search for a new CEO,” Mr Nowak said.

“Phil remains an integral part of the AFA’s senior leadership team and will continue to play a vital role consulting with regulators, government and other industry bodies on behalf of our members.”

Related Posts

Top 5 ifa stories of 2025

by Alex Driscoll
December 23, 2025
0

Here are the top five stories of 2025.   ASIC turns up heat on Venture Egg boss over $1.2bn fund collapse...

Image: Nathan Fradley

Regulatory ‘limbo’ set to continue in 2026, but positives remain

by Keith Ford
December 23, 2025
0

Wrapping up 2025 and looking forward to the next 12 months, Nathan Fradley from Fradley Advice explained why he’s positive...

First Guardian fallout continues for Diversa with APRA action

by Adrian Suljanovic
December 23, 2025
0

The Australian Prudential Regulation Authority (APRA) has imposed new licence conditions on Diversa Trustees to address concerns about its investment...

Comments 8

  1. Anonymous says:
    4 years ago

    This is a very interesting hire. Helen certainly knows how a profession SHOULD operate. I thought the FPA is the future but if she can make the AFA into a professional organisation without the FPA’s CFP and professional practice baggage then I am all for it.

    Unlike the Financial Plann*ing* Association, the AFA is already the Association of Financial *Advisers”.

    Maybe I should switch membership to the AFA.

    Reply
    • Anonymous says:
      4 years ago

      In regards to the “Financial Planning Association” why would support a body that represents AwareSuper, HestaSuper or the Barefoot investor and an actual Adviser as all equals. I’m with you I hope this change represents a new direction in advice advocacy.

      Reply
      • Iron Mike says:
        4 years ago

        It’s worse than that, the body would receive significantly more money from the likes of AwareSuper and would therefore be representing them well ahead of any adviser.
        I’ve got to say that I have been critical of the AFA, but Phil Anderson has been doing a very good job since he has been acting CEO.

        Reply
    • Anon says:
      4 years ago

      With Dante leaving the FPA, Helen sounds like exactly the sort of person the FPA needs to put an end to all its dubious corporate relationships and turn it into a genuine professional association.

      Perhaps it’s time to merge AFA and FPA, so Helen can fix those problems as CEO of the joint organisation?

      Reply
      • Why not says:
        4 years ago

        Would the members agree to a merger, if so its just a vote away. As a member of the afa I would vote yes as its a waste of resources having two so called peak bodies

        Reply
      • Takeover for sure says:
        4 years ago

        Yes to AFA takeover of FPA but no to a merger too many issues and puppets in the FPA…

        Reply
  2. Anonymous says:
    4 years ago

    Sounds positive given her background….let’s hope so??

    Reply
  3. Anonymous says:
    4 years ago

    She had better be aggressive and fight for advisers or the AFA is finished.

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

VIEW ALL
Promoted Content

Innovation through strategy-led guidance: Q&A with Sheshan Wickramage

What does innovation in the advice profession mean to you?  The advice profession is going through significant change and challenge, and naturally...

by Alex Driscoll
December 23, 2025
Promoted Content

Seasonal changes seem more volatile

We move through economic cycles much like we do the seasons. Like preparing for changes in temperature by carrying an...

by VanEck
December 10, 2025
Promoted Content

Mortgage-backed securities offering the home advantage

Domestic credit spreads have tightened markedly since US Liberation Day on 2 April, buoyed by US trade deal announcements between...

by VanEck
December 3, 2025
Promoted Content

Private Credit in Transition: Governance, Growth, and the Road Ahead

Private credit is reshaping commercial real estate finance. Success now depends on collaboration, discipline, and strong governance across the market.

by Zagga
October 29, 2025

Join our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.

Poll

This poll has closed

Do you have clients that would be impacted by the proposed Division 296 $3 million super tax?
Vote
www.ifa.com.au is a digital platform that offers daily online news, analysis, reports, and business strategy content that is specifically designed to address the issues and industry developments that are most relevant to the evolving financial planning industry in Australia. The platform is dedicated to serving advisers and is created with their needs and interests as the primary focus.

Subscribe to our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.

About IFA

  • About
  • Advertise
  • Contact
  • Terms & Conditions
  • Privacy Collection Notice
  • Privacy Policy

Popular Topics

  • News
  • Risk
  • Opinion
  • Podcast
  • Promoted Content
  • Video
  • Profiles
  • Events

© 2025 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited

No Results
View All Results
NEWSLETTER
  • News
  • Opinion
  • Podcast
  • Risk
  • Events
  • Video
  • Promoted Content
  • Webcasts
  • About
  • Advertise
  • Contact Us

© 2025 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited