Industry veteran joins advice network in senior role

Lifespan Financial Planning has announced the appointment of an industry veteran.

Brian Long – who has previously worked in leadership positions including head of retirement at NAB Wealth and Jana Investment Consulting and national manager retirement at Colonial First State – has joined the financial advice network as senior investment specialist – managed accounts.

“Like Lifespan, Brian believes that there will be significant investment challenges in the future and as a result, advisers may seek to change client portfolios more frequently to respond to increased volatility and to take advantage of new investment opportunities,” Lifespan chief executive, Eugene Ardino, said.

“Clients will also take an increased interest in understanding their investments. A focus on client education will be essential.


“Lifespan’s range of 30 model portfolios, available on three platforms, with more to come, and Brian’s considerable experience and expertise will greatly assist our advisers with their investment proposition and related client education needs.”

Mr Long added that he was attracted to Lifespan due to it being one of Australia’s “most experienced MDA operators”.

“Recent times have clearly highlighted the benefits of managed accounts to advice businesses and advisers, particularly when it comes to adapting to market volatility,” he said.

“With an MDA, advisers can ensure investment decisions are more quickly implemented across the entirety of a client base to protect portfolios or take advantage of market opportunities.

“There are of course numerous efficiency benefits that are also gained by using MDA portfolios. The more advisers use MDAs the better it is for their clients and themselves.”

Industry veteran joins advice network in senior role
Brian Long
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