Apt Wealth Partners acquires Melbourne firm

Advice dealer group Apt Wealth Partners has announced the acquisition of a Melbourne-based financial advisory firm as part of its growth strategy.

The acquisition of Semaphore Private will bring the firms’ shared transparent investment methodologies and client focus under the one brand, Apt Wealth Partners said in a statement.

The acquisition will see James McGregor continue as Apt Wealth Partners managing director, with Semaphore Private staff joining its Melbourne office. 

“Semaphore Private is a well-regarded advisory firm and shares our personal approach to wealth management and our core belief of helping [clients live] for today while planning for tomorrow,” Mr McGregor said. 


“Together, our years of experience and dedication to providing tailored financial solutions to our clients [mean] we always provide the highest level of advice and support.”

Semaphore Private managing director Andrew Peters said that after both parties conducted significant research to ensure there was an alignment of attitude and client care, he said he believes Semaphore’s clients will benefit from joining the Apt Wealth team.

“Clients will continue to receive services from their current advisers, as well as access to a range of enhanced investment offerings and services provided by Apt Wealth Partners,” Mr Peters said.

Apt Wealth Partners has offices in Sydney, Melbourne and Geelong and currently manages over $1.5 billion in client funds.

Apt Wealth Partners acquires Melbourne firm
James McGregor
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Adrian Flores

Adrian Flores

Adrian Flores is a deputy editor at Momentum Media, focusing mainly on banking, wealth management and financial services. He has also written for Public Accountant, Accountants Daily and The CEO Magazine.

You can contact him on [email protected].

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