Research into advice models seeking adviser input

Advisers are being encouraged to participate in a research project that aims to provide a better understanding on financial advice pricing models and business success drivers.

Currently open to advisers, the research will form the fifth edition of the Adviser Pricing Models Research Report run by Elixir Consulting, according to a statement.

In addition to pricing and fee models, Elixir Consulting said the research collects information on marketing strategies, productivity ratios and client segments.

Further, it said the identity of the participants will not be shared in collecting the information so advisers can freely share their information in the knowledge that their answers will be published in anonymous, aggregated data sets.


“We have authored this report roughly every two-to-three years since 2009. We were, in fact, due to collect data in early 2019 but chose to hold off until the dust settled on elements impacting fee models, such as the ban on grandfathered remuneration and the subsequent rise in the costs of running an advice business,” said Elixir Consulting managing director Sue Viskovic.

“The information we collect in this research is invaluable to help business owners to get a sense of not only what their clients might be quoted if they went elsewhere, but most importantly, it helps advisers to see the different models that are being used in the market and broaden their knowledge on how they can create a sustainable model that works for both their business and their clients.

“It’s always difficult to compare apples with apples when considering pricing models, so we collect and analyse the data in a very specific way, to ensure we’re getting a comprehensive view on what’s working for different market segments and types of advice propositions.

“The survey takes 25-30 minutes to complete, and a lot of advisers choose to do this after they’ve had some down time over the break, rather than during office hours between seeing clients. All participants will receive a first look at the research findings when published in 2020 as a thank you for their time and generosity.”

Sue Viskovic will be the Master of Ceremonies at this year’s ifa Business Strategy Day. To get your tickets to the event, click here.

Research into advice models seeking adviser input
Sue Viskovic
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