Stanford Brown acquires Godfrey Pembroke firm

Boutique advice firm Stanford Brown has acquired a Godfrey Pembroke-licensed advice business, taking its funds under management to approximately $1.5 billion.

The agreement between Stanford Brown and World Square Financial Services was reached on 28 November. The terms of the agreement are undisclosed.

Based in Sydney, World Square was established in 2004 by Robert Wiggins who, before establishing World Square, was a senior adviser at National Australia Private Bank.

Commenting on the acquisition, Stanford Brown chief executive Jonathan Hoyle said Mr Wiggins, as the principal and founder of World Square, has built a quality advice firm centred around high-touch customer service.


“We are very excited by the opportunity to be working with his clients,” Mr Hoyle said.

Mr Hoyle also noted that the acquisition is “another important milestone in our strategy to achieve a balance of organic growth and acquisitions that provide retiring principals an opportunity to transition their clients to a firm that values customer service above all else”.

Mr Wiggins said he’s been “particularly impressed with the depth and quality of Stanford Brown’s advice team”.

"They have a wonderfully young and vibrant culture; one to which my clients will relate well,” Mr Wiggins said.

“Their philosophy of holistic and heroic client service is one that is closely aligned to my own.”

Stanford Brown acquires Godfrey Pembroke firm
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Adrian Flores

Adrian Flores

Adrian Flores is a deputy editor at Momentum Media, focusing mainly on banking, wealth management and financial services. He has also written for Public Accountant, Accountants Daily and The CEO Magazine.

You can contact him on [email protected].

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