Midwinter announces new marketing head

Financial advice software provider Midwinter has hired a new head of brand and marketing as well as a range of other executive hires.

Leni Vu joined Midwinter as its head of brand and marketing from 1 July, after working with NGS Super as the marketing and communications manager and, prior to that, at Rest Superannuation, according to a statement.

Midwinter’s chief executive, Jeff Hall, believes Ms Vu’s appointment represents the company’s continued efforts to further enhance its brand exposure and reach.

“We’ve realised more than ever, [there’s] an urgent need in the market for innovative software solutions that takes the delivery of advice to the next level,” Mr Hall said.


“With our focus on driving and growing the in-house marketing function, now is the perfect time to push our world-class solutions to a wider market who at this moment may not be so familiar with our solutions, but we’re confident this will change as we continue to gain momentum and penetrate more of the market.”

Ms Vu said she’s witnessed first-hand the benefits and value of trusted financial advice in helping people of all ages to achieve their financial goals and long-term financial security.

“Having the right technology and infrastructure in place is at the forefront of successfully delivering quality financial advice services,” Ms Vu said.

“In the wake of the royal commission under a climate of consumer doubt and tightening regulations for financial services providers, technology that helps drive greater compliance and efficiencies is key.”

Other executive hires to Midwinter include product manager Ivon Gower and business development manager Peter Panigiris, with further appointments scheduled, particularly in sales, support and testing.

Midwinter announces new marketing head
Leni Vu
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Adrian Flores

Adrian Flores

Adrian Flores is a deputy editor at Momentum Media, focusing mainly on banking, wealth management and financial services. He has also written for Public Accountant, Accountants Daily and The CEO Magazine.

You can contact him on [email protected].

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