The Financial Planning Association of Australia has started a new campaign to help advisers with formulating financial plans for anyone in a serious relationship.
The FPA’s ‘Pronup’ advertising campaign directs consumers to visit its 'Money and Life' site where they’ll read about getting a Pronup and how it can help them create a better financial future.
Outdoor, digital and podcast advertising includes taglines like, “Nothing says I love you like a Pronup”, and calls for anyone in a serious relationship to visit the FPA’s Match My Planner online service.
The digital advertising includes targeting couples in close proximity to the postcodes of 5,700 registered CFP professionals across Australia.
“Last year’s advertising campaign reached over 9 million Australians outdoor, and over 3.6 million online, delivering a simple message about how a CFP professional can help people achieve their dreams,” said FPA chief executive Dante De Gori.
“This year, we are honing in on the fact most Australians identify as being in a relationship – be it engaged, newlyweds, de-facto, same-sex, or mixed-gender relationships – and the fact a financial plan from a CFP professional actively removes the wedge money issues can cause in the most promising relationship.”
The ‘Pronup’ campaign runs until 30 June 2019.
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