The FPA’s ‘Pronup’ advertising campaign directs consumers to visit its ’Money and Life’ site where they’ll read about getting a Pronup and how it can help them create a better financial future.
Outdoor, digital and podcast advertising includes taglines like, “Nothing says I love you like a Pronup”, and calls for anyone in a serious relationship to visit the FPA’s Match My Planner online service.
The digital advertising includes targeting couples in close proximity to the postcodes of 5,700 registered CFP professionals across Australia.
“Last year’s advertising campaign reached over 9 million Australians outdoor, and over 3.6 million online, delivering a simple message about how a CFP professional can help people achieve their dreams,” said FPA chief executive Dante De Gori.
“This year, we are honing in on the fact most Australians identify as being in a relationship – be it engaged, newlyweds, de-facto, same-sex, or mixed-gender relationships – and the fact a financial plan from a CFP professional actively removes the wedge money issues can cause in the most promising relationship.”
The ‘Pronup’ campaign runs until 30 June 2019.
FPA are totally irrelevant and will die a slow death. They have caused the demise of advisers and will suffer themselves for their inactions. Once majority of advisers leave the industry- where will they get their income from to pay Dantes salary?
I don’t know about anyone else – but in 20 years of doing financial planning I have never got one bit of business from the FPA’s marketing efforts. Not even in terms of the recognition of the CFP designation – which for clients holds no more esteem or prestige than any other qualification.
a lot of the commentators don’t understand what’s happening with the FPA. most of their money is derived from selling courses, mainly the CFP (r). if we all have to do a grad dip or masters followed by a fasea exam, what mad person will do the CFP (r) program or be their member? there is no reason to other than the requirement to be part of a code monitoring body but you can’t really charge a lot for that plus over time there will be many of these you can belong to so they are desperate and will die as an organisation.
if they were smart and wanted to save themselves, they would be aligning their program to fasea’s requirements but they won’t until it’s too late
The FPA would do better by focussing on helping financial planners stay in business- not this crap.
Dante and the FPA have lost the plot. They spend their time on things like this and completely ignore all of the elephants in the room. Insane!
LOL – Same-sex & mixed-sex OR same-gender & mixed-gender relationships – consistency would be nice.