YTML takes on AFSL, hires distribution head

Advice fintech firm YTML has signed a licensee onto its integrated platform, as well as appointed a new head of distribution.

Merit Wealth is replacing its self-managed super fund advice application with YTML’s Seido platform, according to a statement.

Seido is a financial services app store that consolidates multiple systems and solutions into a single integrated platform and supports document generation, including statements of advice.

“Since Seido’s launch in October last year, the number of users has increased steadily, now exceeding the 700 mark,” said YTML chief operating officer Piew Yap.


“We anticipate continued strong growth in both user numbers and app partners over this calendar year.”

YTML also announced it is expanding its team with the appointment of Helen Thom to head of distribution.

Ms Thom brings more than 20 years’ experience in the financial services industry, and previously spent four years at financial services technology provider Midwinter Financial Services, where she was most recently general manager of distribution.

In her time at Midwinter, Ms Thom was head of distribution and a senior business development manager in 2015.

YTML takes on AFSL, hires distribution head
Helen Thom
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Adrian Flores

Adrian Flores

Adrian Flores is a deputy editor at Momentum Media, focusing mainly on banking, wealth management and financial services. He has also written for Public Accountant, Accountants Daily and The CEO Magazine.

You can contact him on [email protected].

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