Industry body expands content hub overseas

An industry body has partnered with publishing and media firm Momentum Connect to transform its local digital content hub to one spanning international borders.

Following on from its acquisition of UK-based Institute of Financial Accountants (IFA), the locally based Institute of Public Accountants (IPA) has developed its digital content hub to span both countries.

The new site will deliver features from the IPA and IFA print magazines, local content and shared global content, on the basis of where a person is geographically located.

IPA chief executive Andrew Conway said it wanted a modular digital content platform that can stand the test of time, delivering a vast content range while enhancing user engagement.


“When making content-related decisions, we will consider the needs and interests of our audiences. Our research shows that this goes beyond the day-to-day accounting profession,” Mr Conway said.

“For example, we will put a special emphasis on articles exploring health and wellbeing, which we have previously recognised as a top priority for our readers in the small business community.”

Momentum Connect director Phillip Tarrant said that the new platform is fresh, exciting and in tune with the latest technological developments.

“The news industry is constantly evolving and we are following the trends. When it comes to content that is both engaging and interactive, you cannot ignore the digital space,” Mr Tarrant said.

“While the initial focus of the new platform is on Australia and the UK, we have designed and constructed it to grow with the addition of other jurisdictions that the IPA Group may expand to in the future.

“Besides keeping members and prospective members up to date on the latest news from the accounting industry, it will also offer engaging weekly blogs, features and a monthly podcast with industry professionals.”

Industry body expands content hub overseas
Andrew Conway
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