Advice software firm Midwinter has announced a new partnership with a super fund that recently launched and rebranded its financial planning business.
Super fund BUSSQ chose Midwinter to run its future advice delivery model based on its ability to easily integrate with third-party applications, according to a statement.
As a result of the partnership, Midwinter’s AdviceOS platform has been utilised for a range of advice channels within BUSSQ, namely face-to-face and phone-based advice, while BUSSQ has used Midwinter’s client portal as its client engagement tool.
The partnership is in line with BUSSQ’s launch and rebrand of its financial planning business as Skylight Financial Solutions.
“This native omni-channel approach gives BUSSQ an unique ability to not only monitor and supervise the advice that is going out in real-time, but also gives their advisers the tools to ensure that the advice is in the member’s best interest,” said Midwinter head of institutional growth Salvador Saiz.
Skylight Financial Solutions executive David Southwood said changing financial planning software providers can be daunting, but that its transition went smoothly.
“We have found significant time saving and efficiency benefits as a result of this change, meaning we can do more of the important things in business like being in front of members and clients,” he said.
BUSSQ launched Skylight Financial Solutions in 2017 to broaden its advice beyond superannuation — including budgeting, insurance, wealth creation and estate planning.
Adrian Flores is a deputy editor at Momentum Media, focusing mainly on banking, wealth management and financial services. He has also written for Public Accountant, Accountants Daily and The CEO Magazine.
You can contact him on [email protected].
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