Profile Financial Services acquires regional practice

Boutique licensee Profile Financial Services has announced the acquisition of Mudgee-based practice onePlan Financial Planning.

In a statement, Profile chief executive Sarah Abood said the transaction was the business’ “largest yet”, adding that the acquisition of onePlan aligned with Profile’s growth strategy.

Ms Abood added that Profile will look to update its technology and business model to meet the increased size of the business.

“With over 35 staff now we need to re-think the way we do a lot of things; we’re looking at implementing more technology in the business to ensure we’re growing sustainably and that we continue to reliably deliver to clients,” she said.


“Having four offices now adds some complexity, but staff across the business are also really enjoying the chance to visit and see how things are done elsewhere. One of the many advantages of scale is greater career and development opportunities for staff, and we’re really pleased we can offer that as part of our goal to attract the best people in our industry.”

Profile Financial Services acquires regional practice
Profile Financial Services, mudgee, onePlan, Sarah Abood, mergers and acquisitions, boutique licensee, AFSl, financial services licence
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