Countplus targets SMSF firms in business model changes

CBA-linked dealer group Countplus has listed businesses with SMSF services as a “growth area” as it undergoes a significant redesign of its business strategy.

The ASX-listed business is 12 months into “completely changing” its business model, from one that wholly owns firms within its network to one that takes a minority stake.

At the moment, the business is in the process of selling down equity in firms where it has a majority stake.

Countplus chief executive Matthew Rowe said the business has significant interest in firms with an SMSF service line, given the market demand for financial advice and retirement-centric services.


“I can see a time where, for every $100 a firm brings in, $60 of that will be from accounting and $40 of that will be from financial planning and SMSF services. We see it as a growth area,” Mr Rowe told SMSF Adviser.

Mr Rowe sees “huge” unmet needs for advice - particularly related to tax, superannuation and financial planning - in the small business people market.

Countplus recently hired the ex-CEO of the Bentleys accounting network, Mark Chapman, as chief operations officer. He is behind much of the face-to-face network relations, including training and development.

“He is currently meeting with the managing principals of every one of our firms, to do a deep dive into their key priorities,” Mr Rowe said.

Countplus targets SMSF firms in business model changes
Countplus, SMSF, Matthew Rowe, Bentley's, Mark Chapman,
ifa logo

Subscribe to the ifa bulletin

Receive daily online news,analysis, reports and business strategies
By signing up you agree to our Terms of Use and Privacy Policy

Website Notifications

Get notifications in real time and stay up to date with content that matters to you.