CommInsure has launched a digital life insurance application service through a partnership with fintech company UnderwriteMe.
In a release, the insurer said the partnership was part of its “commitment to providing customers and advisers with the best user experience” and ensuring the application process is efficient and transparent.
CommInsure head of life distribution Olivia Sarah-Le Lacheur said UnderwriteMe Australia’s offering was “the ideal platform” for the insurer, adding that it is adaptable to CommInsure’s needs.
Additionally, Ms Sarah-Le Lacheur said input from advisers had been incorporated during the design process and, subsequently, an emphasis was put on asking “relevant questions in plain language”.
“Asking the right people the right questions at the right time means advisers have more meaningful conversations with customers,” she said.
“Having the capability to remove irrelevant questions for each customer – like asking an accountant if they work underwater – and reducing the need for as much follow-up evidence improves advisers’ productivity.”
The service is now available to advisers and clients.
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