ANZ-aligned dealer group Elders Financial Planning has recruited a former Mercer authorised representative to the network.
Prognosis Wealth Management will be the 18th practice to join Elders under the leadership of Tony Beaven, the licensee announced in a statement.
Its principal, Neil McPherson, is a former fund manager who switched to financial advice, becoming a CFP and joining several dealer groups in the institutional space, including IOOF’s Lonsdale and Suncorp’s now-defunct Guardian business, before settling on Elders.
“I wanted to create an efficient, professional and client service focused wealth management practice that provides a bespoke service to executives, professionals, SME owners and their families,” Mr McPherson said.
“After researching a number of groups before selecting Elders Financial Planning, I decided quickly that EFP was the best fit.”
Elders Victorian state manager John McCormack said Mr McPherson was a welcome addition to the group.
The company is looking to expand its services for financial advisers.
The FPA has developed a new SOA video toolkit to guide members.
“All advice should be regulated in a similar way”, a financial services firm has argued in its QAR submission.
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