According to a statement, Mr Fox, who has held the CEO role with the AFA for the past four years, has agreed to continue to serve the AFA as a consultant.
He will be succeeded by former adviser and former Zurich executive Philip Kewin. The transition will take effect from 20 March 2017, the statement said.
Mr Kewin was Zurich’s general manager for life and investments until September 2016, according to his LinkedIn profile.
Commenting on his decision, Mr Fox said he is pleased to be continuing to make a significant contribution to the AFA on professional standards and codes in the near-term, as well as supporting Mr Kewin in making a successful transition to the CEO role.
“We are now entering the next phase of implementing the professional standards legislation where our members will get the professional recognition they deserve,” Mr Fox said.
“Now is the right time for me to hand the baton on to Phil. He can continue to lead this implementation for our members, and for the AFA as a professional body, over the next four to five-year period.
“After four years of commuting weekly to Sydney, my family is looking forward to having me around more often.”
In accepting the role, Mr Kewin said it is an unbelievable privilege “to represent an association that has collectively influenced, improved and changed the lives of so many Australians through sound financial advice”.
“I look forward to continuing to support AFA members in providing great advice to more Australians,” he said.




IFA forums are not worth my oxygen if they are going to be filled by flogs who are too gutless to post under their own name. Well said Andy and Danielle, but it’s goodbye from me.
Good riddance. The argument of “why don’t you post your own name” is reserved for those who don’t have an actual rebuttal to the debate at hand.
Not going to miss Brad one little bit
I’m so disgusted with the comments from advice “professionals”. The comments about being sold out about your businesses going down. For years now there has been publicly available information about the un sustainable model for risk and the pressure on the DI books – yet the same people have their heads on the sand – there is a raft of business building material and resource to help your business thrive and yet it goes unused – and now personal attacks on someone who busted their arse to help – you don’t realise how close you were to NIL commissions – and for those of you who were not there in the discussions – you just shouldn’t be making comments –
Andy you are an employee – Brad was a huge disappointment and I agree sold us out !
Mate I was an adviser for ages
Sorry Andy but I’m disgusted and insulted by your comments. If being an adviser didn’t work out for you then why not, with all of the raft of material that was available to help you?
Those that are not independent risk advisers should understand that the LIF is not justifiable and a simple profit grab by the FSC and the AFA were a disastrous disappointment which helped push this through.
From the ASIC flawed data to the FSC lobbying, to the bypassing of the ACCC, to the AFA and FPA complacency and financial bias we seen nothing but corruption.
Those that cant may like to teach but shouldn’t preach.
And yet not brave enough to post your name?
You’re so brave for posting with your name! Keep on preaching pal!
Secondly I’m not an adviser now because of a business partner who wanted to flog Agri to anyone that could fog a mirror and so on ethical grounds I left – with a wife suffering post natal depression the choice was to set up with my 300 clients OR do something easier and help out – so I know how difficult it can be but took the view that if I could assist 300 advisers who had 300 clients then my value was far more effective- so again please don’t talk about things when you don’t know the facts
So advisers should all just accept LIF as inevitable and purchase SuiteBox to make their business more efficient? I know there is an old adage that any publicity is good publicity, but Andy, trying to defend LIF doesn’t seem like a great way to enhance your standing amongst advisers and sell more of your product.
And I mentioned where I work now when?? Enough now. You’re not worth it.
Who are you? Why do we have so many professionals hiding behind a PC screen? Never understood people posting as anonymous.
Haha what difficulties? All the guy had to do is come out with the ready available facts to discredit the clear FSC agenda but he didn’t.
My business will easily go on following LIF as I already write hybrid commission with the option for FFS insurance but that doesn’t mean we weren’t sold out. There was nowhere near enough dialogue from either AFA or FPA about how this will obviously hurt consumers rather than help them.
Brad Fox steps down….and we all say THANK GOD…..this guy threw ALL IFA’s under the bus. The AFA has struggled to demonstrate credibility to its members. This is the guy who in an audience of advisers, the AFA subscribers, would not take questions from the advisers and at the conference would only answer STAGED questions. Not from advisers. Lets see who he sold us out to folks when this guy gets his next job…maybe as chariman of the FSC…lets see Good riddance…and in the words of the great singer Ray Charles….hit the road jack and don’t you come back no more no more no more no more
Well said Andy! Enjoy your time with the fam Brad. [quote=Andy Marshall ]Yep let’s thank people for the countless hours the impact on family and the difficulties that come with holding a role like this – I congratulate Brad and wish him the very best and welcome PK and support him at a vital time for the “profession”[/quote]
Timing is everything! The LIF is through and no fight put up. The PJC done and no fight put up. Independent risk advisers have been stitched up and we’ll wait to see what the FSC reward is. Totally disgusted.
I agree Reality, lets watch and see
Sorry to see you go [ NOT ] Brad, you sold us out and now we will see who is paying you your pieces of silver!
What FSC insto do you think Brad will go work for?
Unnecessary and says more about you….
Yep let’s thank people for the countless hours the impact on family and the difficulties that come with holding a role like this – I congratulate Brad and wish him the very best and welcome PK and support him at a vital time for the “profession”
My money is on Zurich – looks like they have an opening. good god
Rubbish Trumpy, another FSC / LIF stooge that is going to be rewarded with a plumb insto job.
It’s a complete rort and should be part of the government insurance review.