IOOF launches investment tool for advisers

Financial services giant IOOF has created a new online investment hub dedicated to providing advisers the tools to support their clients in investing.

In an announcement, the firm said Investment Central offers advisers access to three areas, including the ‘Knowledge Centre’, which is intended to help advisers introduce basic principles of investing to clients.

The ‘Build a Plan’ section is for advisers to help clients ascertain their investor profile and risk appetite, while the ‘Report Builder’ helps create custom reports, the statement said.

IOOF head of specialist solutions Danny Dalton said the new tool reflects IOOF’s commitment to support advisers in building, maintaining and protecting client wealth.


Advisers will also have access to market insight from the IOOF investments team.

“The new online hub showcases our multi-manager investment solutions in a simplified and user-friendly way and facilitates access to knowledge as well as practical tools to help advisers in their day-to-day management of the requirement to their clients,” Mr Dalton said.


IOOF launches investment tool for advisers
ifa logo

Subscribe to the ifa bulletin

Receive daily online news,analysis, reports and business strategies
By signing up you agree to our Terms of Use and Privacy Policy

Website Notifications

Get notifications in real time and stay up to date with content that matters to you.