Ignition brings robo to goals-based advice

Ignition Wealth has collaborated with a research and investment house to become the first Australian robo-adviser to offer goals-based investing.

The offering uses portfolios created by research house SiResearch, who then provide adaptive asset allocation built around goals that have a specific objective and timeframe, Ignition Wealth said in a statement.

Ignition Wealth said it will offer diversified portfolios that include new and emerging offerings such as separately managed accounts (SMAs), exchange traded funds (ETFs), and Alternative Beta and Consumer Price Index Plus products.

Ignition Wealth chief executive Mark Fordree said that an investor’s attitude to risk, in reality, is influenced by what their goal is and the date by which they want to achieve it.


“The SiResearch goals-based investment model adds a specific objective and timeframe to an investor’s goals to reflect this,” Mr Fordree said.

“We are seeing an urgent demand from all of our business sectors, including advisers, accountants, super funds, wealth managers and distribution groups for a truly client-centric investment solution that demonstrates a deeper level of understanding of clients’ investment needs in order to drive engagement.”

SiResearch chief executive Rebecca Jacques said, “Goals-based investing is best suited to the most progressive and innovative of financial services businesses which are inherently consumer-first.

“Ignition Wealth, as an innovative digital financial advice business, is a perfect fit for the SiResearch pioneering goal-based investment solution.”

The full suite of investment models will be available by the second quarter of 2017, the statement said.

Ignition brings robo to goals-based advice
Robo advice
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