AMP’s wrap products, North and MyNorth, have collectively reached $25 billion in funds under management, with wrap platform MyNorth reaching $4.4 billion FUM since its launch in February.
AMP director of superannuation Patricia Montague said MyNorth’s growth has been driven by new and flexible investment menus giving customers greater choice, and by its sophisticated user experience and competitive pricing.
“Enhanced fee capping and family aggregation, as well as improved account reporting and tablet compatibility, has made MyNorth highly appealing to customers and financial advisers,” Ms Montague said.
She added that their focus remains on how their platforms support adviser efficiency, offering them more flexibility and control so they can continue to implement the strategies they choose, whatever their advice model.
“We’re focused on making it simple for our customers to access the things that are important to them, like correspondence and statements through an online filing cabinet," Ms Montague said.
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