Apogee advice firms thriving with ‘integrated advice’

NAB-owned dealer group Apogee has attributed the success of its aligned advice businesses to the use of “integrated advice”, saying it is helping attract strong client satisfaction scores.

According to a statement, independent research commissioned by the dealer group has found that Apogee-licensed practices returned an average Net Promoter Score (NPS) of 55. 

The financial planning industry average NPS is 10, the statement said.

Apogee credits the result to the use of integrated advice, with the majority of its aligned firms providing mortgage broking and accounting services in addition to financial planning.

Apogee general manager Brendan Johnson said, “To succeed in the future, advice businesses will need to respond to changing client preferences.

“What clients are saying in this research is that they value their adviser and the advice relationship highly, but if their advice business does not currently provide advice on debt, tax and other areas, clients are asking for them to broaden the services they offer.”

Apogee said it is supporting advisers, who have traditionally offered a single service, to build the capability to provide advice on cash flow management, lending, financial planning, superannuation and wealth creation, as well as accounting and tax services.

“This is part of offering greater value to clients, and the NPS and loyalty data show that this is really helping to improve the experience of clients of Apogee-licensed firms,” Mr Johnson said.

“We have found that our licensee firms value being part of a professional advice network that is focused on the client experience and they also value sharing their insights with their peers.”

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